social media: engaging a mobile audience | adam dince
TRANSCRIPT
Meet the Panel
Jennifer ZickCMO, Salesforce
Practice, PwC@JenniferZick
Perrie FinsandGlobal Social Media Manager, Medtronic
@PerrieFinsand
Joel CarlsonSocial Media Lead,
TopRank Online Mktg@JoelECarlson
Cassandra BaileyPresident and CEO,
Slice Communications@cassapedia
Adam DinceDirector of Earned
Media, Deluxe Corp.@AdamDince
Social Media & Legacy Web Systems:How to win in the short-term
AdamDinceDirector of Earned Media, Deluxe Corp.
@adamdince
Social Is Mobile @adamdince
2/3 of mobile users access social
networks from devices
MediaBistro.com
New Mobile Networks Abound @adamdince
Traditional Social Networks Have Gone Mobile @adamdince
Yet Most Our Sites Are Technical Dinosaurs @adamdince
http://blog.smallbusinessadvocate.com/
We Can Start Taking Small Steps Towards Mobile Friendly @adamdince
Mobile KPI’s:Identifying and measuring within social channels
Cassandra BaileyPresident and CEO, Slice Communications
@cassapedia
@cassapedia
Source: http://www.businessinsider.com/social-media-advertising-industry-future-2014-11
Mobile-social advertising will pass non-mobile social advertising THIS YEAR.
@cassapedia
25 – 50% of Facebook mobile ad dollars are aimed at app downloads.
@cassapedia
@cassapedia
@cassapedia
Social Media Engagement Behaviors of Mobile Users
Joel CarlsonSocial Media Lead, TopRank Online Marketing
@JoelECarlson
Social Media Engagement Behaviors of Mobile Users
90% aged 18-24 consider mobile device as a central part of everyday life.
– ExactTarget: 2014 Mobile Behavior Report
@JoelECarlson
90% aged 18-24 consider mobile device as a central part of everyday life.
65% of tablet owners watch TV and simultaneously interact with their tablets at least once a day
60% or so of social media time is spent not on desktop computers but on smartphones and tablets. - Business Insider (9/29/14)
Social Media Engagement Behaviors of Mobile Users @JoelECarlson
Only 53% interact with brands on their mobile via social media while a full 46% outright believe brands don’t provide worthwhile content on social media. – ExactTarget: 2014 Mobile Behavior Report
Social Media Engagement Behaviors of Mobile Users @JoelECarlson
90% aged 18-24 consider mobile device as a central part of everyday life.Mobile users who click social links overwhelmingly have that app installed (66% – 75% of the time) and — as most of us know from our own experience — expect an in-app experience, not a web login form. – Pure Oxygen Labs
Social Media Engagement Behaviors of Mobile Users @JoelECarlson
90% aged 18-24 consider mobile device as a central part of everyday life.
• Know your audience
• Provide content that conveys the brand’s personality
• Provide an experience that’s seamless, simple and worthwhile
• Less is more
Recipe for social media success
Social Media Engagement Behaviors of Mobile Users @JoelECarlson
The implications of mobile on social media operations:Policy, Process and Platform
Perrie FinsandGlobal Social Media Manager, Medtronic
@PerrieFinsand
The implications of mobile on social media operations: Policy
- Employees- Executives and senior leaders- MDT network- Daily Global Social Media Scan- Certain apps off-limits
@PerrieFinsand
The implications of mobile on social media operations: Process
- Comms review- Legal & Reg, Med Review- Screenshots- Email vs. Text
@PerrieFinsand
The implications of mobile on social media operations: Platform
- Limited resources- Mobile App- SSO
@PerrieFinsand
Let’s Chat…
Jennifer ZickCMO, Salesforce
Practice, PwC@JenniferZick
Perrie FinsandGlobal Social Media Manager, Medtronic
@PerrieFinsand
Joel CarlsonSocial Media Lead,
TopRank Online Mktg@JoelECarlson
Cassandra BaileyPresident and CEO,
Slice Communications@cassapedia
Adam DinceDirector of Earned
Media, Deluxe Corp.@AdamDince