engage or die! brian solis #awarenessinc webinar

@briansolis

Marketers Prefer Twitter

Setting up a presence is all it takes to “join the conversation”

AND EASY!

Social Media is rich with emotional connections

80% of consumers stated that following a brand on Twitter results in referrals

Social Networks are the playgrounds of the

young and the restless

This is Just Another Passing Fad

50M Tweets!

Introduces the ability to steer and shape perception

Word of Mouth doesn’t work, tell everyone you know

Advice is a commodity, but usable, not practical, instruction is scarce.

The Top 10 Ways to Get Nowhere in Social Media

Everything you know about Social Media could be wrong…

You are entitled to my opinion…

At some point, we have to stop asking questions and start answering them for ourselves…

It’s time to write your own success stories

Social media experts are inspired by possibilities but proven through experience and the ongoing quest to transform theory into practice.

The more seasoned experts will identify how to establish business metrics and in turn, design campaigns that map to objectives.

Everything Starts with Listening and Research

There’s a difference between listening and hearing…

Intelligence

Discovery

Evalu

atio

n

Action

Exp

eri

en

ce

Engagement

Listening

1. Need2. Awareness3. Consideration4. Decision5. Satisfaction6. Recommendation

The Brand Dashboard

Monitoring

The Conversation Funnel

Listen

Sort

Assess

AssignService Product Marketin

gHR Finance Sales

Integrated

Social Media is About Sociology and Psychology More So Than

Technology

Becoming the people we want to reach and win over (sway, influence, affect…)

Pingdom

The art and science of influence

Influence… The ability to inspire meaningful and measurable action

Identify your influencers

Find Comfort Outside Your Comfort Zone

Engage outside of your domains

Intentions Speak Louder Than We Realize

Guide the experience

Introduce Clicks-to-Action

Relevance, Resonance, Significance

Credibility Motivation Adaptation

• Resource• Contributor• Host• Facilitator

• Self Expression

• Recognition• Achievement• Altruism• Reward

• Measurement• Incentives• Value• Test• Change

Measure

Calculate Everything

Metrics: The Value Cycle

Learn + Adapt + Create

Measure

Listen

Engage

Engage

We earn the stature, relations and experience we deserve

#ThisisYourTime