embracing omnichannel - how brick & mortar retailers stay relevant in the digital age  

Embracing Omnichannel

How brick & mortar retailers stay relevant in the digital age

Why retailers should embrace omnichannel

Despite all the hype about e-commerce, consumers are not abandoning the brick & mortar channel. They are embracing the omnichannel

experience, which combines both digital and physical channels.

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Contrary to early thoughts, the rise of digital retail did not signal the death of traditional channels.

Consumers have already embraced omnichannel shopping.

Omnichannel strategies

What does it actually mean for a retailer to embrace omnichannel in terms of the value proposition today? How can a retailer deliver an

omnichannel experience to its consumers?

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3 ways omnichannel transforms the retail industry

Increased sales & customer loyalty

Better customer insight

Enhanced customer service

This is the customer we’re going after - the shopper in our ‘sweet spot’ who accesses Wal-Mart in multiple ways.

“-Doug MacMil lon CEO , Wa l -Mar t

The foundation of omnichannel

Knowing what omnichannel retailing looks like from the consumer’s perspective is just one step in the long journey to make this concept a

reality. Retailers also need to understand omnichannel from the operational perspective.

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