embracing omnichannel - how brick & mortar retailers stay relevant in the digital age
TRANSCRIPT
Embracing Omnichannel
How brick & mortar retailers stay relevant in the digital age
Why retailers should embrace omnichannel
Despite all the hype about e-commerce, consumers are not abandoning the brick & mortar channel. They are embracing the omnichannel
experience, which combines both digital and physical channels.
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Contrary to early thoughts, the rise of digital retail did not signal the death of traditional channels.
Consumers have already embraced omnichannel shopping.
Omnichannel strategies
What does it actually mean for a retailer to embrace omnichannel in terms of the value proposition today? How can a retailer deliver an
omnichannel experience to its consumers?
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3 ways omnichannel transforms the retail industry
Increased sales & customer loyalty
Better customer insight
Enhanced customer service
This is the customer we’re going after - the shopper in our ‘sweet spot’ who accesses Wal-Mart in multiple ways.
“-Doug MacMil lon CEO , Wa l -Mar t
The foundation of omnichannel
Knowing what omnichannel retailing looks like from the consumer’s perspective is just one step in the long journey to make this concept a
reality. Retailers also need to understand omnichannel from the operational perspective.
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