elevators in india - advertising rates & details

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Elevator Advertising in India

Advantages of Elevator Advertising in India

► An inhabitant of an apartment block or an employee in an office building uses the elevator on an average of 4 times a day.

An elevator ride lasts between 30 and 80 seconds, an ideal time span to communicate.

Elevator advertising benefits from exclusiveness in the elevator and waiting areas.

There are no external stimuli to distract the audience.

Inside the elevator, the eyes and ears of the public are instinctively looking for sources of information/entertainment.

Advantages of Elevator Advertising in India

Exclusiveness is doubled by repeated exposure to the message.

The readership for the elevator commercial exceeds 90% – the lack of other activities in an enclosed space makes advertising frames more attractive and, consequently, induces the public a positive reaction.

The advertising recall rate is 45%, much higher than traditional media vehicles. (Source: Nielsen research on elevator advertising)

Image of Elevator Advertising

Image of Elevator Advertising

Image of Elevator Advertising

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