effective event promotion
Post on 30-Nov-2014
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Effective Event Promotion:
How Sparks has reached a new female audience and opened doors for the future Elvira Morrison – Head of Regional Fundraising Elena Vincent – Head of Corporate Partnerships
Ingredients • How Sparks had fundraised before
• Why we needed Bake
• Objectives for 2013
Concept & Design • Who are we targeting
• Investing in a concept
• Getting it right
Rail
Tube
• Gifts in kind
• Social media
• Celebrities
Promotional Channels
Promotional Channels
• Warm networks
• Local promo
Collaborative Working
Supporter Care • Looking after our hosts from registration onwards
• Good problems to have
What we’ve achieved so far • Right ask, right audience
• More active followers
• New corporate relationships
• Opportunities for next year
• Great challenges
Hopes for 2014 • Volume
• Partnerships
• Repeat and super hosts
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