effective customer journey 5 steps roadmap guide

Effective Customer Journey5 STEPS ROADMAP GUIDE

Build your customer personaProfile the customer using your own market research and existing customer data

Build your customer persona

Define the behavioral

stagesUnderstand the buying cycle across 3 stages, awareness, consideration and purchase

Build your customer persona

Define the behavioral

stages

Align the customer's goals with

the behavioral

stagesMap out what your customer want to achieve at each stage, against how you are supporting them

Build your customer persona

Define the behavioral

stages

Align the customer's goals with

the behavioral

stages

Plot out the touch points and channels

List the customer touch-points on your site and think of how you are engaging with them there

Build your customer persona

Define the behavioral

stages

Align the customer's goals with

the behavioral

stages

Plot out the touch points and channels

Determine if your

customers are

achieving their goalsAnalyze the roadblocks influencing the customer's decisions and consider factors like time and easy of use

Source: http://www.wns.com/insights/infographics

Build your customer persona

Define the behavioral

stages

Align the customer's goals with

the behavioral

stages

Plot out the touch points and channels

Determine if your

customers are

achieving their goals

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