effective customer journey 5 steps roadmap guide
TRANSCRIPT
Effective Customer Journey5 STEPS ROADMAP GUIDE
Build your customer personaProfile the customer using your own market research and existing customer data
Build your customer persona
Define the behavioral
stagesUnderstand the buying cycle across 3 stages, awareness, consideration and purchase
Build your customer persona
Define the behavioral
stages
Align the customer's goals with
the behavioral
stagesMap out what your customer want to achieve at each stage, against how you are supporting them
Build your customer persona
Define the behavioral
stages
Align the customer's goals with
the behavioral
stages
Plot out the touch points and channels
List the customer touch-points on your site and think of how you are engaging with them there
Build your customer persona
Define the behavioral
stages
Align the customer's goals with
the behavioral
stages
Plot out the touch points and channels
Determine if your
customers are
achieving their goalsAnalyze the roadblocks influencing the customer's decisions and consider factors like time and easy of use
Source: http://www.wns.com/insights/infographics
Build your customer persona
Define the behavioral
stages
Align the customer's goals with
the behavioral
stages
Plot out the touch points and channels
Determine if your
customers are
achieving their goals
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