eeecs 441 yelp company presentation

Robert Wang (rswang)

What do they do?Publishes crowd sourced reviews about local

businesses Restaurants Coffee shops Parks / Hiking trails Dentists / mechanics / bicycle shops

Financials

Source: Google Finance

Financials (cont.)

Source: Google Finance

What’s hotStrengths

Yelp is the place to go for quality reviews Revenue growth Monocle feature

What’s hot (cont.)Challenges

Competition with Google Mobile app adoption and engagement Accusations for unfair ratings

Competitors Yelp’s ranking

Secret sauceDedicated community of reviewers

Pervasive in all major metropolitan areas in U.S.

Implementation of a social system Goals Roles Rewards and incentives Norm

Tell a storyMarin Headlands, San Francisco Bay Area

CompetitionGoogle & Zagat

OpenTable

Seemless

Personal opinionYelp will continue to thrive

Offers underlying value to consumers

It can operate on it’s own, but it’s better off being acquired.

Needs a new revenue stream like OpenTable, delivery.

Q&A

Referenceshttp://www.forbes.com/sites/maggiemcgrath/20

14/02/18/yelp-has-five-star-potential-but-a-three-star-rating-so-is-it-worth-your-money/

http://archive.fortune.com/magazines/fortune/fortune_archive/2007/07/23/100134489/index.htm

http://en.wikipedia.org/wiki/Yelp

http://finance.google.com