ecommerce trends and retailers as media partners · marketing mix. 17. retailer media may be part...
Post on 16-Jul-2020
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ECOMMERCE TRENDS ANDRETAILERS AS MEDIA PARTNERS
3
ECOMMERCE IS DRIVEN BY CONSUMER BEHAVIOUR
12
AND UNDERPINNED BY TECHNOLOGY
ECOMMERCE BREAKS THE TRADITIONAL POWER BALANCE OF RETAIL
Manufacturers
Traditional Retailers
Influencers
Hybrid Retailers
Marketplace Resellers
Consumer
RetailerManufacturer Consumer
EXCLUSIVES
RESEARCH ONLINE TO BUY OFFLINE MAKES ECOMMERCE EVEN MORE
POWERFUL
ECOMMERCE CONTENT NEEDS TO BE PART OF A BROADER
CONSUMER JOURNEY AND MARKETING MIX.
17
RETAILER MEDIA MAY BE PART OF TRADE OR MEDIA INVESTMENT - THERE IS A SHIFT TO THE LATTER
AMAZON OR NOT – WE MUST PREPARE FOR THE GIANTS
TAKK!
JONATHAN.SEIM@MECGLOBAL.COM
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