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ECOMMERCE TRENDS AND RETAILERS AS MEDIA PARTNERS

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Page 1: ECOMMERCE TRENDS AND RETAILERS AS MEDIA PARTNERS · MARKETING MIX. 17. RETAILER MEDIA MAY BE PART OF TRADE OR MEDIA INVESTMENT - THERE IS A SHIFT TO THE LATTER ... upon analysis of

ECOMMERCE TRENDS ANDRETAILERS AS MEDIA PARTNERS

Page 2: ECOMMERCE TRENDS AND RETAILERS AS MEDIA PARTNERS · MARKETING MIX. 17. RETAILER MEDIA MAY BE PART OF TRADE OR MEDIA INVESTMENT - THERE IS A SHIFT TO THE LATTER ... upon analysis of
Page 3: ECOMMERCE TRENDS AND RETAILERS AS MEDIA PARTNERS · MARKETING MIX. 17. RETAILER MEDIA MAY BE PART OF TRADE OR MEDIA INVESTMENT - THERE IS A SHIFT TO THE LATTER ... upon analysis of

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Page 4: ECOMMERCE TRENDS AND RETAILERS AS MEDIA PARTNERS · MARKETING MIX. 17. RETAILER MEDIA MAY BE PART OF TRADE OR MEDIA INVESTMENT - THERE IS A SHIFT TO THE LATTER ... upon analysis of
Page 5: ECOMMERCE TRENDS AND RETAILERS AS MEDIA PARTNERS · MARKETING MIX. 17. RETAILER MEDIA MAY BE PART OF TRADE OR MEDIA INVESTMENT - THERE IS A SHIFT TO THE LATTER ... upon analysis of
Page 8: ECOMMERCE TRENDS AND RETAILERS AS MEDIA PARTNERS · MARKETING MIX. 17. RETAILER MEDIA MAY BE PART OF TRADE OR MEDIA INVESTMENT - THERE IS A SHIFT TO THE LATTER ... upon analysis of
Page 11: ECOMMERCE TRENDS AND RETAILERS AS MEDIA PARTNERS · MARKETING MIX. 17. RETAILER MEDIA MAY BE PART OF TRADE OR MEDIA INVESTMENT - THERE IS A SHIFT TO THE LATTER ... upon analysis of

ECOMMERCE IS DRIVEN BY CONSUMER BEHAVIOUR

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AND UNDERPINNED BY TECHNOLOGY

Page 13: ECOMMERCE TRENDS AND RETAILERS AS MEDIA PARTNERS · MARKETING MIX. 17. RETAILER MEDIA MAY BE PART OF TRADE OR MEDIA INVESTMENT - THERE IS A SHIFT TO THE LATTER ... upon analysis of

ECOMMERCE BREAKS THE TRADITIONAL POWER BALANCE OF RETAIL

Manufacturers

Traditional Retailers

Influencers

Hybrid Retailers

Marketplace Resellers

Consumer

RetailerManufacturer Consumer

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EXCLUSIVES

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RESEARCH ONLINE TO BUY OFFLINE MAKES ECOMMERCE EVEN MORE

POWERFUL

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ECOMMERCE CONTENT NEEDS TO BE PART OF A BROADER

CONSUMER JOURNEY AND MARKETING MIX.

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RETAILER MEDIA MAY BE PART OF TRADE OR MEDIA INVESTMENT - THERE IS A SHIFT TO THE LATTER

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AMAZON OR NOT – WE MUST PREPARE FOR THE GIANTS