ecca protecting your ideas bernard horrocks 08 march 2010
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BernardHorrocksConsultancy
Protecting Your Ideas
© BHC 2010
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BernardHorrocksConsultancy
1) General protection of your ideas and intellectual property
© BHC 2010
3
BernardHorrocksConsultancy
1) General protection of your ideas and intellectual property
•“Idea / expression dichotomy”
© BHC 2010
4
BernardHorrocksConsultancy
1) General protection of your ideas and intellectual property
•“Idea / expression dichotomy”
•Copyright is automatic
© BHC 2010
5
BernardHorrocksConsultancy
1) General protection of your ideas and intellectual property
•“Idea / expression dichotomy”
•Copyright is automatic
•Originality!
© BHC 2010
6
BernardHorrocksConsultancy
1) General protection of your ideas and intellectual property
•“Idea / expression dichotomy”
•Copyright is automatic
•Originality!
•Date / document / detail / your creation
© BHC 2010
7
BernardHorrocksConsultancy
1) General protection of your ideas and intellectual property
•“Idea / expression dichotomy”
•Copyright is automatic
•Originality!
•Date / document / detail / your creation
•Take your copyright seriously and get a reputation for asserting it! (e.g. Getty Images…)
© BHC 2010
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BernardHorrocksConsultancy
1) General protection of your ideas and intellectual property
•“Idea / expression dichotomy”
•Copyright is automatic
•Originality!
•Date / document / detail / your creation
•Take your copyright seriously and get a reputation for asserting it! (e.g. Getty Images…)
•Copyright notice on your website
© BHC 2010
9
BernardHorrocksConsultancy
1) General protection of your ideas and intellectual property
•“Idea / expression dichotomy”
•Copyright is automatic
•Originality!
•Date / document / detail / your creation
•Take your copyright seriously and get a reputation for asserting it! (e.g. Getty Images…)
•Copyright notice on your website
•Register with a copyright registration service?
© BHC 2010
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BernardHorrocksConsultancy
2) Protecting yourself at shows and exhibitions
© BHC 2010
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BernardHorrocksConsultancy
2) Protecting yourself at shows and exhibitions•Always assert your paternity right by signing the work prominently
© BHC 2010
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BernardHorrocksConsultancy
2) Protecting yourself at shows and exhibitions•Always assert your paternity right by signing the work prominently
•Always use copyright credit, e.g. “© BHC 2010, all rights reserved”
© BHC 2010
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BernardHorrocksConsultancy
2) Protecting yourself at shows and exhibitions•Always assert your paternity right by signing the work prominently
•Always use copyright credit, e.g. “© BHC 2010, all rights reserved”
•Photograph the object (date / document / detail)
© BHC 2010
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BernardHorrocksConsultancy
2) Protecting yourself at shows and exhibitions•Always assert your paternity right by signing the work prominently
•Always use copyright credit, e.g. “© BHC 2010, all rights reserved”
•Photograph the object (date / document / detail it)
•Take your copyright seriously and get a reputation for asserting it!
© BHC 2010
15
BernardHorrocksConsultancy
2) Protecting yourself at shows and exhibitions•Always assert your paternity right by signing the work prominently
•Always use copyright credit, e.g. “© BHC 2010, all rights reserved”
•Photograph the object (date / document / detail it)
•Take your copyright seriously and get a reputation for asserting it!
•Respect others’ rights
© BHC 2010
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BernardHorrocksConsultancy
2) Protecting yourself at shows and exhibitions•Always assert your paternity right by signing the work prominently
•Always use copyright credit, e.g. “© BHC 2010, all rights reserved”
•Photograph the object (date / document / detail)
•Take your copyright seriously and get a reputation for asserting it!
•Respect others’ rights
•What is ‘private study’ and / or ‘non-commercial research’ might infringe if used in other ways…
© BHC 2010
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BernardHorrocksConsultancy
3) What to beware of at shows
© BHC 2010
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BernardHorrocksConsultancy
3) What to beware of at shows•Other people photographing your work
© BHC 2010
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BernardHorrocksConsultancy
3) What to beware of at shows•Other people photographing your work
•Context / installation shots are probably ok but detailed photography by others is probably not…
© BHC 2010
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BernardHorrocksConsultancy
3) What to beware of at shows•Other people photographing your work
•Context / installation shots are probably ok but detailed photography by others is probably not…
•Balance between promoting and protecting content
© BHC 2010
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BernardHorrocksConsultancy
4) How show organisers can help protect exhibitors
© BHC 2010
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BernardHorrocksConsultancy
4) How show organisers can help protect exhibitors
•Display “Photography restricted” signs
© BHC 2010
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BernardHorrocksConsultancy
4) How show organisers can help protect exhibitors
•Display “Photography restricted” signs
•Invigilate / supervise to restrict photography by visitors
© BHC 2010
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BernardHorrocksConsultancy
4) How show organisers can help protect exhibitors
•Display “Photography restricted” signs
•Invigilate / supervise to restrict photography by visitors
•Ensure creators get prominent credits (paternity right)
© BHC 2010
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BernardHorrocksConsultancy
4) How show organisers can help protect exhibitors
•Display “Photography restricted” signs
•Invigilate / supervise to restrict photography by visitors
•Ensure creators get prominent credits (paternity right)
•Get licences if necessary (e.g. PRS)
© BHC 2010
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BernardHorrocksConsultancy
4) How show organisers can help protect exhibitors
•Display “Photography restricted” signs
•Invigilate / supervise to restrict photography by visitors
•Ensure creators get prominent credits (paternity right)
•Get licences if necessary (e.g. PRS)
•Create a respectful environment
© BHC 2010
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BernardHorrocksConsultancy
5) How to avoid infringing others’ rights
© BHC 2010
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BernardHorrocksConsultancy
5) How to avoid infringing others’ rights•Carry out due diligence check on-line
© BHC 2010
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BernardHorrocksConsultancy
5) How to avoid infringing others’ rights•Carry out due diligence check on-line
•Licences / contracts / T&Cs / model releases / property releases / consent forms
© BHC 2010
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BernardHorrocksConsultancy
5) How to avoid infringing others’ rights•Carry out due diligence check on-line
•Licences / contracts / T&Cs / model releases / property releases / consent forms
•Beware of inclusion of other IPRs e.g. other people’s copyright, designs or trade marks
© BHC 2010
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BernardHorrocksConsultancy
5) How to avoid infringing others’ rights•Carry out due diligence check on-line
•Licences / contracts / T&Cs / model releases / property releases / consent forms
•Beware of inclusion of other IPRs e.g. other people’s copyright, designs or trade marks
•Appropriation is always a risk…
© BHC 2010
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BernardHorrocksConsultancy
5) How to avoid infringing others’ rights•Carry out due diligence check on-line
•Licences / contracts / T&Cs / model releases / property releases / consent forms
•Beware of inclusion of other IPRs e.g. other people’s copyright, designs or trade marks
•Appropriation is always a risk…
•Check www.ipo.gov.uk
© BHC 2010
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BernardHorrocksConsultancy
Bernard Horrocks
bhorrocks@npg.org.uk
© BHC 2010
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