e commerce trends

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e-commerce trends

We maximize your e-commerce success 2

Remco DekkersChief Technology Officer | ISM eCompany

Introduction

15+ years working on e-commerce solutions Managing Magento implementation department

r.dekkers@ism.nl

We maximize your e-commerce success 3

We help you maximizing your e-commerce succes!

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‘If you see the trends, you know today what actions to take.’

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Trust in others more than companies

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The old way

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Productreviews

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Webshop reviews

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Testpanel

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Mobile commerce

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We maximize your e-commerce success

We maximize your e-commerce success

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Claudia Strater – womens fashion

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Buddha to Buddha - jewelry

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Klein - electronics

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Image recognition

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We maximize your e-commerce success

We maximize your e-commerce success

iBeacons

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We maximize your e-commerce success

Omnichannel retailing

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Omni-Channel Retail

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“pickup in shop”Online as driver for offline visits

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Source: Forrester

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We maximize your e-commerce success

Omnichannel gap

Omnichannel gap

Customer expectation

Omnichannel maturity

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Surprise gap

Surprise gap

Customer expectation

Omnichannel maturity

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Dynamic Pricing

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Airline pricing

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Price online is lower when you live close by and pick it up in

the shop…

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Consumers want a discount, a big discount!

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MUST join you in this price battle? How do you differentiate your (online)?

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years of e-Commerce experience

e-Marketing customersSana & Magento Shops Design customers

Netherlands | USA | Indonesia| UK | Belgium | Australia |

Ukraine | Sri Lanka | Austria

officese-Commerce

specialists

Service Ease Sustainable Experience

Speed Specialist Quality Trendy

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Big data

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Proposal for customer A

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Proposal for customer B

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Internet of things

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Source: Cisco IBSG

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We maximize your e-commerce success

Online persuasion techniques

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Technology

Functionality

Usability

Intuition

Emotion Remove obstaclesreduce uncertainty,convince and seduce

Remove obstaclesenable

Remove obstaclesfulfill needs andgive reasons to buy

Unique value proposition

What do you need to sell online?

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Social proof

Limited duration

Reciprocity

Commitment

Commitment

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‘sharing economy’

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We maximize your e-commerce success

Global commerce

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Realtime personalisation

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Standard banner

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Kim surfs the website and her interests are

recorded

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De banner on the hompage changes according to the interests

of Kim

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Online marketplace

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Sell on amazon

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Sell on ebay

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Sell on kaymu

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Sell on etsy

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Business models change

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Sell on kaymuSoftware is eating the world

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Source: Shopping Tomorrow

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E-mail

Display

PPC

Store

SEO

Awareness

Conversie

Conversion attribution modelling

Get the maximum from your marketing money

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Types conversion-attribution

GENERIC SEARCH BRAND SEARCH BRAND SEARCH

DESKTOP SMARTPHONE WINKEL

SMARTPHONE DESKTOP TABLETCross-Device

Online-Offline

Intra-Channel

Conversie

SEARCH DISPLAY DIRECTInter-Channel

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Which channel claims the conversion?

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‘Generation me’

De generation ‘after Google’ attaches less value to property

and more experiences

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We maximize your e-commerce success

r.dekkers@ism.nl

Remco Dekkers | Chief Technology Officer