e-commerce trends: automated direct mail
TRANSCRIPT
E - commerce trends
The sustainableCommunication Production House
Integrated publishing production solutions provider for offline and online marketing & corporate communication.
COMMUNICATION PRODUCTION HOUSE
AccountSalesSPOC
EVENT WEBSITE
MOBILE
MESSAGING & APPS
DIGITAL SIGNAGE
INTEGRATION
SOCIAL INTEGRATION
E-MAIL & DIRECT MAIL
PICK & PACK
DTP & DESIGN
DISTRIBUTED
MARKETING
The only Belgian Commercial Printing company 100% CO² free
Paper + process + site + peopleA CSR driven company
2013
2010
2008
- 100,000 200,000 300,000 400,000 500,000 600,000 700,000
318,836
439,080
592,425
CO2 EMISSION
We bring our world class top quality from our print history to ANY channel!
E-commerce trends
PEOPLE
DATA
ACTION
UNIFY
CENTRAL
MULTI - CHANNEL
PEOPLE
UNIFY
More than just an URL on a leaflet
And just having a Facebook
page is not enough!
DATA
85%Buy products OFFLINE
ACTION
Client visits shop
Client buys
CRM oriented aftersales campaigns (loyalty, upsell, …)
Client buys again
Client visits website
eNews
Abandonedcart
ePushOnline
Offline
Maand 1
Maand 2
Maand 3
Abandoned cart
Why ?SimpleCheapFast
Most of you don’t even have an abandoned cart e-mail campaign!
Don’t spend more $ for adwords, optimise your funnel first!
Abandoned cart 2015
Upsell & cross sell campaigns
Simple.Complex
Which channel is contributing?
Which channel has x effect on an other channel?
By automating you save time & resources!
Total cost of ownership
Behind the scenesMOOOSE @ ARTOOS
webservice
To the presses!
Connect Templates Personalisation Reporting
Website CRM Campaign Tool …
on the messageIntrospection
Offset
Offset + digital 100% digital
A solid printing partner with real-time personalisation experience &versioning
Efficiency over design
PersonaliseAutomateAnalyse
Questions
Hans Smellinckx@hanssmellinckx
www.artoos.be