e choupal..2003
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ITC E CHOUPAL
Presented by:
Priyanka Ghosh (M35)
Swati bhalla (M56)
Sumitra Nandan (M54)
U.Prabir Jaiswal (M61)
Ujjal Banargee (M62)
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IntroductionIntroductionE-Choupal is an initiative of ITC Limited (a largemulti business conglomerate in India) to link directly
with rural farmers for procurement of agricultural /
aquaculture produce like soybeans, wheat, coffee, and
prawns. eChoupal was conceived to tackle the
challenges posed by the unique features of Indian
agriculture, characterized by fragmented farms, weak
infrastructure and the involvement of numerous
intermediaries.
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What isWhat is eChoupaleChoupal
The echoupal InfrastructureAn ICT kiosk with Internet Access
In the house of a trained farmerSanchalak
Within walking distance of target farmers
Additional investments in Solar Power & VSATs to
overcome weak infrastructure.
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Managed by the erstwhile middleman Samyojak- A traderappointed by ITC, provides various services under ITCsupervision e.g. Quality Testing, Electronic Weighment,Storage, Payments.
New made-to-design hubs(Choupal Sagar) being built, toovercome the shortage of space in the traditionalwarehouses for parking (tractors / trollies) and farmerutilities,besides many operational problems.
The echoupal Infrastructure
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How isHow is eChoupaleChoupal different?different?
1. Freedom of InformationInformation & Knowledge is free of cost
No initial investment of the Sanchalak
Not subsidized- Govt does not pay.
2. Freedom of Transaction
Farmers are free to sell their produce anywhere
3. Entrepreneurship
No salary paid to Sanchalaks a commission
based model
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Whats in it for the farmer?Whats in it for the farmer?
Bottom line for the farmer
Increased yields
Improved Quality
Reduction in Transaction costs
Power of Scale to the Small Farmer
Customized Knowledge despite
Heterogeneity
Real time information despite Distances
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Obstacles to productivity and growthObstacles to productivity and growth
Loss of productivity through soil erosion.
Decline of water tables and forest resources.
Dependence on out-moded farm practices.
Loss and disruption of farm incomes
Non-availability of alternative livelihoods.
Inadequate access to primary education andhealth care.
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ITC EITC E--Choupal:purposeChoupal:purpose
y A digital transformation.
y Linking farmers to remunerative markets.
y
Managing risk through technology.y A dependable knowledge partner.
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TheThe eChoupaleChoupal ServicesServices
y Relevant & Real-time Information
Commodity prices, LocalWeather, News
y Customised Knowledge
Farm Management, Risk Management
y Supply Chain for Farm Inputs
Screened for Quality, Demand Aggregation for Competitive Prices
& Efficient Logistics
y Direct Marketing Channel for Farm Produce
Lower Transaction Costs, Better Value through Traceability
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OtherOther Services throughServices through eChoupaleChoupal
y Distribution of Products and Services to RuralMarkets
y Micro marketing Product/Services Demos Marketing and Brand Building activities
y Pilots Bhoomi
eHealth with Private Health Service Providers eEducation
Rural BPO
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CurrentCurrent Network SizeNetwork Size
State Choupals Hubs
Madhya Pradesh 1750 43
Uttar Pradesh 1750 42
Maharashtra 900 22
Rajasthan 500 15
Karnataka 100 2
Andhra Pradesh 150 3
Choupals 5,150 127
Villages 31,000
Farmers 3,500,000
Adding Six New Choupals Every Day
Intend Scaling up to 100,000 Villages in 15 States by2010
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ECHOUPALWEBSITE MARATHIECHOUPALWEBSITE MARATHI-- KRISHI SEVAKRISHI SEVA
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ECHOUPALWEBSITE MARATHIECHOUPALWEBSITE MARATHI -- SOYABEENSOYABEEN
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Alliances:Alliances:
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ThankYou
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