itc e choupal ppt final 111114132618 phpapp01 copy

8/11/2019 Itc e Choupal Ppt Final 111114132618 Phpapp01 Copy

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LOGO ITC won the top UNIDO Award at the International Conference on

Sharing Innovative Agri Business Solutions at Cairo (2008)

ITC was the 1st Indian Company and 2nd in the world to win theDevelopment Gateway Award for its trail-blazing e-Choupal initiative(2005).

ITC's e-Choupal initiative received the Inaugural World Business Award from UNDP (2004).

ITC e-Choupal won the Stockholm Challenge Award (2006).

ITC's Agri Business has bagged the RuralMarketing Association of India(RMAI) Flame Award 2013 in the category of Excellence in BrandPromotion.Recognising ITC-ABD's effort, the Government of India has conferred onit the coveted "Golden Star Trading House" status. ABD has earnedmany awards from the Government and various trade organisationsduring the past decade for being one of the topmost exporters insoyameal, rice etc. This impressive track record symbolises ABD'sunbeatable Sourcing and Execution Strength.


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Low Risk Appetite

Weak MarketOrientation

Low InvestmentLow Margins

Low ProductivityLow Value Addition

Caught in a vicious

cycle ofunderdevelopment

Predicament of Indian Farmers


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ITC e-ChoupalMillenial Venture38,000 villages, 6500 kiosks & 9 states

Services cum Effective Business ModelIssues

1.Fragmented farms1. Weak institutions2. Involvement of intermediaries3. Information Asymmetry


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Why ITC thought of e-Choupal

Company Logo

The TacticalImperative

Capture of Intra-dayPrice shifts

Seasonal price Inflation

Daily price inflation

ITCs distance from

Farmer

The StrategicImperative

Horizontal spread

Vertical presence

Risk management


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ITCs Supply chain of Soya bean before e -ChoupalInitiative

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Company Logo

Farmer

Agri-InputCompanies

Dealer/Stockiest

Retailer

Agril University,Met Dept,

Insurance Co.

VLW (of Dept ofAgriculture)

MoneyLender

Pakka Adtiya(Registered Dealer)

Kaccha Adtiya(Un-Registered Dealer)

Trader

Broker

P r o c e s s o r

ITC-IBD


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ITCs Supply chain of Soya bean after e -ChoupalInitiative


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Supply chain of e-choupal

PricingPrice Benchmarkede-Choupal Portal Mandi PricesSanchalak Activities

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Pricing InboundLogisticsInspection

Grading WeighingandPayment

HubLogistics

Technologicalsupport


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Inbound LogisticsITC Procurement HubITC factories or Warehouse OperationsProximity of Processing Centres

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Pricing InboundLogisticsInspection

Grading WeighingandPayment

HubLogistics



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Inspection and GradingLaboratory TestsIncentives to encourage Quality

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Pricing InboundLogisticsInspection Grading

WeighingandPayment

HubLogistics



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Weighing and PaymentElectronic WeighbridgeFull - cash PaymentFreight ExpensesDocumentationSamyojaks

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WeighingandPayment

HubLogistics



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Hub LogisticsStorage HubTransportation CostRisk of Transportation

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WeighingandPayment

HubLogistics



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Technological supportNodal PlatformBusiness Function PointsIntegrated Business Systems8 Local Languages

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Pricing InboundLogisticsInspectionGrading

WeighingandPayment

HubLogistics



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Other e-Choupal Initiative

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Companies using e-Choupal

network

Source: Seminar on Bottom of the Pyramid and CSR, IIM-K, Sept. 24, 2008


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Win-Win for all

Farmer Community

Access to information Empowered decisions

Improved agricultureEconomic BenefitsDignity RespectedKnowledge of Goods and ServicesCo-opted in Product DesignPromise of a Brighter Future

ITC

Procurement CostsDirect InteractionDistribution ChannelMarket Intelligence

Commission Agents

(Kachha & Pakka

Adatiyas)

Access to Global Markets


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Future of e-Choupal

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e-Choupal 2.0

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ITC e-Choupal Footprint

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itc e choupal ppt final 111114132618 phpapp01 copy

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