04/13/2023 e-choupal 1

Group- 2Alok Raj

Saquib AhmadSamar ReyazSaurav Navin

About ITC-Inter Business

13/04/2023 e-choupal 3

Dude… it’s over !!!

ITC : e-Choupal

Q. 1 What according to you are essential conditions for ITC e-choupal centreto be successful at village level and for the project to be successful at

state/national level.

• Farmers should be literate• Infrastructure should be good (transport, electricity,

telephone, internet connectivity)• There should be central updating point for a state as well

as country as a whole• Customized agriculture information about the state• Comprehensive knowledge of rural market.• Designing a win win transaction model. • Leveraging the logistics channels. • Selection of sanchalak. • Evolving an appropriate user interface.• Bottom up model for entrepreneurship.

Q. 2 What’s in it for ITC

• Better supply chain for ITC’s Food & Agri-Businesses – Costs, Quality, Traceability

• Access to the Rural Markets – Through a Virtuous Cycle created by “Larger Incomes”, and founded on “Trust” that is built

• New ITES Business Opportunities – Health, Education, Entertainment, e-Governance

• Shareholder Value through Serving Society – Also, the infrastructure serves as a reliable delivery mechanism for resource development initiatives (e.g. water management)

•Rural market research

Benefits to IBD

• Due to good quality, increase customer loyalty in other countries

• Can utilize same system for many commodities for export

• Bring up IBD in ITC’s realm as well as in global commodities exporting market

Q. 3 Challenges

• Familiarizing first time user• Regulatory barriers due to APM Act• Infrastructure bottleneck• Build personalized content, catering to

individuals with a wide range of income level and information needs.

• Resistance from traditional middleman

• The sanchalaks are ITCs partners in the community, and as their power and numbers increase, there is a threat of unionization and rent extraction.

• The scope of the operation: the diversity of activities required of every operative and the speed of expansion create real threats to efficient management.

• If ITC fails to fulfill the aspirations of farmers, they will look elsewhere for satisfaction.Risk and challenges

Q. 4 Stakeholder AnalysisStakeholder Benefits

Farmers Community

•Access to information-Empowered decision-Improved agriculture•Better information timing•Economic benefit through lower transaction cost & process efficiencies•Less transaction duration•Knowledge bundled sale of goods & services•Weighing accuracy•professionalism

ITC •Lower procurement cost•Direct interaction with farmers- control on quality & Supply security•Low cost distribution channel•Access to market intelligence

Commission agent

•Gain access to global market through ITC and commission to compensate some of the loss revenue

Q. 5 Future plans

•Promoting eco-tourism, eco-medicine, traditional crafts

•joined hands with monster jobs to provide jobs for rural youth

•ensure product quality

•develop rural market to promote other products i.e. expanded FMCG distribution capability•NEW BUSINESSES: 1) Rural jobs and employability 2) Personalised agri services.

NEW TECHNOLOGY: Use of especially enabled mobile phones analytics, use of VPN providing SCM, ERP & CRM capabilities, new partner