dummy's guide to business plan
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Introduction – Herbert Yang
Impression Wonders Arts Development（ the “Impression Series”)
Wu Zuoren International Foundation of Fine Arts
Beijing UMessage Info Tech（ China Mobile’s “12580”)
Beijing Galaxy Idea
General Electric (GE), Healthcare Financial, HPSC Boston
CFO
Deputy Secretary-General
Vice President / CFO
Chairman
Acting CFO
Acting CFO
A Dummy’s Guide to Business Plan
Herbert Yang
What Is It?
Make Introduction
Present Issue
Propose Solution
The Purpose
Seek
Raise Capital
Borrow Bank Loan
Ask for Sponsorship
Seek for Donation
Partners
$
Key Elements & Basic Structure
Executive Summary
Key Elements & Basic Structure
Executive Summary
Team Profile
Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Market Size
Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Market Size
Value Chain
Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Market Size
Value Chain
Segment Positioning
Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Market Size
Value Chain
Segment Positioning
Unfulfilled Needs
Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Value Proposition
Company Overview
Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Value Proposition
Product
Company Overview
Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Value Proposition
Product
User Base
Company Overview
Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Value Proposition
Product
User Base
Business Model
Company Overview
Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Value Proposition
Product
User Base
Business Model
Company Overview
Competitive Advantages
Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Value Proposition
Product
User Base
Business Model
Company Overview
Competitive Advantages
Industry Position
Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Value Proposition
Product
User Base
Business Model
Company Overview
Competitive Advantages
Company History
Industry Position
Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
What Do I Need
Company Overview
Proposal
Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
What Do I Need
What Do I Give?
Company Overview
Proposal
Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
What Do I Need
What Do I Give?
How Do I Use It?
Company Overview
Proposal
What Kind of Reaction Do You Want to See from Your Audience?
Yes No
The Minimum Requirement for Any Business Plan
Professionalism
Thank You！
For inquiries, please contact
Herbert Yang
yang_ herbert@gsb.stanford.edu
A Rewind: Key Elements & Basic Structure for Your Business Plan
Market SizeValue ChainSegment PositionUnfulfilled Needs
Value Proposition
Product
User Base
Business Model
Competitive Adv.
Company History
Industry Position
What Do I Need
What Do I Give?
How Do I Use It?
Executive
Summary
Team Profile
Market Overvie
w
Company Overview
Proposal
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