business plan: zero business plan: zero€¦ · business plan: zero business plan: zero team...
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Finn Groves(Gr. 10)
Janette Chen(Gr. 10)
Ryen Stewart(Gr. 10)
Katie Wan (Gr. 10)
Maggie Fong(Gr. 10)
Nicole Clifford(Gr. 10)
June Lam(Gr. 12)
Jaisen Mok(Gr. 12)
Jean Christian Benie (Langara)
Emily Lam (UBC)
Harman Kang (UBC)
Caterina Spinelli (BCIT)
Adeleen Seeto (BCIT)
BUSINESS PLAN: ZERO BUSINESS PLAN: ZERO
TEAM WINDERMERETEAM WINDERMERE
“For GOOD, for BETTER“
WINDERMERE SECONDARY AND ITS LEADERSHIP PROGRAM LACKS FUNDING, BUT ZERO CAN HELP SUPPORT THE SCHOOL AND PROGRAM WHILE BEING SUSTAINABLE AND ECO-FRIENDLY.
WE ARE A CO-OPERATIVE BUSINESS THAT SPECIALIZES IN CREATING SCRUBS AND OTHER BODY CLEANSING PRODUCTS FOR A PROFIT. WE FOCUS ON ADDING AN ENVIRONMENTAL AWARENESS ASPECT BY HAVING ZERO WASTE AND REUSING PACKAGING WHEN MAKING AND SELLING OUR GOODS.
OUR MISSION
INTRO TO BUSINESS SUMMARY
INTRO TO
OUR PRODUCTSOUR PRODUCTS CONTAIN ONLY NATURAL AND ORGANIC INGREDIENTS.
LATER ON, WE’LL BE EXPANDING OUR PRODUCT LINE WITH NEW BLENDS, INCLUDING SEASONAL AND POLL-BASED SCENTS.
LEMONTINE:LEMON ESS
ENTIAL OILS, FRESH
THYME, OLIVE OIL,
CANE SUGAR,
SALT.
MORNING GRIND:
COFFEE GROUNDS, HO
NEY, OLIVE OIL,
CANE SUGAR, SALT.
WHY BUY ? WHY BUY ?
OUR BUSINESS’S PRODUCTS ARE SIMPLE AND ALL-NATURAL, WITH ZERO INGREDIENTS THAT CUSTOMERS CAN’T PRONOUNCE.
ZERO WASTE IS PRODUCED BY SELLING OUR SCRUBS IN REUSABLE JARS, ENCOURAGING CUSTOMERS TO BRING THEIR OWN JARS TO STORE THEIR PURCHASE, AND UPCYCLING CEREAL BOXES AS TAGS.
OUR BODY SCRUBS ARE AFFORDABLE AND CAN BE
USED UNIVERSALLY.
MONEY WILL GO BACK INTO THE RENFREW-COLLINGWOOD COMMUNITY AND WINDERMERE IN THE FORM OF BETTER SCHOOL EQUIPMENT, AND FINANCIAL SUPPORT FOR PROGRAMS (E.G. LEADERSHIP) & SOCIAL/ENVIRONMENTAL INITIATIVES IN THE COMMUNITY.
MARKET ANALYSIS
SALE LOCATIONS: ANNUAL WINDERMERE FLEA MARKET, LOCAL MARKETS, COLLINGWOOD NEIGHBOURHOOD HOUSE, WINDERMERE’S SCHOOL STORE
WINDERMERE SECONDARY SCHOOL
RENFREW-COLLINGWOOD NEIGHBOURHOOD
STUDENTS TEACHERS
TEENAGERSADULTS
ALL GENDERS LOW/MID-INCOME
OUR COMPETITORS
POPULAR COSMETIC RETAILERS
HOMEMADE BODY SCRUBS SOLD ONLINE (E.G. ETSY)/AT LOCAL MARKETSDRUGSTORE BODY SCRUBS
OUR COMPETITIVE EDGE
OUR INGREDIENTS ARE ORGANIC AND NATURAL (NO HARMFUL CHEMICALS!)
OUR PACKAGING IS SUSTAINABLE
OUR PRICES ARE MORE AFFORDABLE AND APPEALING (STARTING AT $6 for 100g)
OUR PRODUCTS ARE HANDMADE BY STUDENTS TO SUPPORT THE COMMUNITY.
ADVANTAGES DISADVANTAGESECO FRIENDLY; SAFE FOR THE ENVIRONMENT.
CUSTOMERS DON’T HAVE TO GO OUT OF THEIR WAY TO BUY THE PRICIER ORGANIC INGREDIENTS/SCENTS THAT WE’LL USE IN OUR PRODUCTS, ALTHOUGH THEY ARE EASY FOR US TO OBTAIN AND VERSATILE.
APPEALS TO A WIDE RANGE OF PEOPLE, AS GIFTS OR FOR PERSONAL USE.
BENEFITS THE COMMUNITY.
INGREDIENTS CAN BE EXPENSIVE, MAKING FOR SMALLER PROCEEDS TOWARDS OUR COMMUNITY.
MAY BE MORE EXPENSIVE THAN IF CUSTOMERS MADE THE SCRUBS USING AVAILABLE INGREDIENTS.
QUALITY MAY BE INFERIOR TO OUR COMPETITION.
NO SHIPPING COSTS (UNLIKE SCRUBS SOLD ONLINE).
CO-OP STRUCTURETRIPLE BOTTOM LINE…
PEOPLE:MONEY GOES TO LDP PROGRAM
LOWER PRICE OF PRODUCTS - BETTER
FOR COMMUNITY PLANET:REUSABLE PACKAGINGALL NATURAL INGREDIENTS
PROFIT: PRODUCT CHEAPER THAN OTHER
BRANDS PEOPLE PAY FEES FOR A MEMBERSHIP
OUR BOARD OF DIRECTORS: JANETTE CHEN JUNE LAM KATIE WAN
MEMBERS OF OUR CO-OP ARE LEADERSHIP
STUDENTS THAT WILL GAIN EXPERIENCE BY RUNNING THE CO-OP, AND WILL GIVE PROFITS
BACK TO THE LEADERSHIP PROGRAM
Our Co-op will consist of 8 employees.
The main assets that our
employees will bring to our
co-op is labour.
Our co-op is a worker
co-op.
Zero sells bath and
body scrubs.
It takes a few hours for the production of our products.
BUSINESS OPERATIONS
OUR MARKETING PLANOUR MARKETING PLAN
Community around us and students within our school will buy our products.
Our target price will be $6 - 10% below market price to generate higher volume sales
We will advertise at local flea markets, and events including: Windermere’s Car Free Day, the Windermere Flea Market, Collingwood Neighbourhood House, local farm markets, craft fairs and much more.
Production of the product will take place at our school.
We will promote our products by using printed advertisements and through social media and word of mouth.
print advertisements
Windermere hosts a Car Free Day event every year - we will have a booth on the day of!
Can be used to generate an audience on social media and at school
Financial SummaryFinancial Summary $
77 PRINCIPLES
OPEN TO ALL - WITHOUT GENDER, SOCIAL, RACIAL, POLITICAL OR RELIGIOUS DISCRIMINATION, OPEN TO THE WHOLE COMMUNITY (WINDERMERE & COLLINGWOOD)
BOARD OF DIRECTORS MUST BE VOTED ON BY MEMBERS OF THE CO-OP
3 DIRECTORS MUST BE CHOSEN
CONVERT VOLUNTARY HOURS AT THE MINIMUM WAGE SET VOLUNTARY HOURS TO DETERMINE THE MEMBERSHIP FEE
OUR KNOWLEDGE IS GAINED THROUGH THE INTERNET TO PRODUCE PRODUCTS
PROFITS WILL BE REINVESTED INTO OUR CO-OP TO SUSTAIN OUR OPERATIONS
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3 4
Continued77 PRINCIPLES
PROFITS WILL GO TO SCHOOL SUPPLIES, CLUBS, AND PROGRAMS SUSTAINABLE INITIATIVES INCLUDEREUSING CEREAL BOXES USING NATURAL PRODUCTS REUSING EQUIPMENT AND MANY MORE!
WE TRANSFER THE KNOWLEDGE LEARNED ONLINE TO OUR MEMBERS, WHICH SUPPORTS THE DEVELOPMENT AND GROWTH OF THE MEMBERS
WE AID OTHER CO-OP’S AND SHARE OUR EXPERIENCES, WHILE FURTHERING OUR OWN INITIATIVES
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THOSE ARE SOME PROBLEMS WINDERMERE SCHOOL’S STUDENTS FACE EVERYDAY. HOWEVER ZERO WORKS TOWARDS SOLVING THESE ISSUES AND SOME OF THE PROCEEDS WILL GO TO FUND OUR SCHOOL MAKING IT A BETTER PLACE.
HAVE YOU EVER BEEN TO A COSMETIC RETAILER, BUT WANTED SOMETHING MORE AFFORDABLE? ZERO SELLS BODY SCRUBS AT AN AFFORDABLE PRICE, WITH LOTS OF SKIN CARE BENEFITS! YOUR SKIN WILL THANK YOU, KNOWING ALL THE INGREDIENTS ARE ORGANIC AND NATURAL. SUSTAINABILITY IS A FACTOR THAT HAS BEEN INCORPORATED INTO THE MATERIALS FOR “ZERO” WASTE.
NOW IMAGINE TRYING TO GO TO THE WASHROOM AT SCHOOL. YOU TRY TO GRAB TOILET PAPER, BUT IT RIPS. YOU USE THE COMMERCIAL SOAP, BUT IT LEAVES A WEIRD SCENT ON YOUR HANDS. THEN YOU HEAD TO YOUR SCIENCE CLASS FOR A LAB, AND FIND OUT YOU HAVE TO USE A STICK INSTEAD OF A RING STAND BECAUSE YOUR SCHOOL IS JUST TOO POOR.
OUR PITCH TO YOU
