drug behavior poster
Post on 07-Aug-2015
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Results: Viewership and Attitudes
TV SHOWS RESULTS
WEEDS .12*
BREAKING BAD .06
THE VOICE -.25*
FOX NEWS -.32*
AMERICAN IDOL -.13*
SPORTS CENTER .14*
Attitudes and Perceptions of Drug Behavior
By: Blake Miller, Caitlin Shukwit, Chelsea Tanner, Michael Hamilton
The purpose of this study is to examine the relationship between drug behavior
portrayed in the media and society’s attitudes, beliefs, and/or
perceptions of drug behaviors
Methods
Results
Conclusion
Cultivation theory
examines the
long-term
effects of media
exposure on our
perceptions of
reality.
First Variable: Drug Behavior
Second Variable: Media Exposure
Introduction
Hypothesis: People who watch shows with
drug behavior involved in the content
(Weeds, Breaking Bad), will more likely have
more positive attitudes and perceptions of
drug behavior than those who watch
television shows not involving drug behavior.
Research questions: Does the viewership of
television shows portraying drug behavior
have impact on their attitudes and
perceptions?
Participants • 317 people; 69% were female,
31% were male, 1% other
Measures • Quantitative
research in form
of online survey
Procedures • Consent
form
• Survey
• Data
analysis
F (9,302) = .90, p >.05
Further research could help to draw
more conclusions about society’s
attitudes and perceptions of drug
behavior compared to the television
shows they watch
Follow up T-Test Men have more positive attitudes
towards drug behavior
than females.
.
T(309) = -3.23, p < .05
TIME. DEMOGRAPHICS. SURVEY
CONSTRUCTION. QUALITATIVE
RESEARCH
Future Research
H: Breaking Bad:
r (310) = -.06, p > .05
Weeds:
r (311) = -.12, p < .05
RQ:
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