Results: Viewership and Attitudes

TV SHOWS RESULTS

WEEDS .12*

BREAKING BAD .06

THE VOICE -.25*

FOX NEWS -.32*

AMERICAN IDOL -.13*

SPORTS CENTER .14*

Attitudes and Perceptions of Drug Behavior

By: Blake Miller, Caitlin Shukwit, Chelsea Tanner, Michael Hamilton

The purpose of this study is to examine the relationship between drug behavior

portrayed in the media and society’s attitudes, beliefs, and/or

perceptions of drug behaviors

Methods

Results

Conclusion

Cultivation theory

examines the

long-term

effects of media

exposure on our

perceptions of

reality.

First Variable: Drug Behavior

Second Variable: Media Exposure

Introduction

Hypothesis: People who watch shows with

drug behavior involved in the content

(Weeds, Breaking Bad), will more likely have

more positive attitudes and perceptions of

drug behavior than those who watch

television shows not involving drug behavior.

Research questions: Does the viewership of

television shows portraying drug behavior

have impact on their attitudes and

perceptions?

Participants • 317 people; 69% were female,

31% were male, 1% other

Measures • Quantitative

research in form

of online survey

Procedures • Consent

form

• Survey

• Data

analysis

F (9,302) = .90, p >.05

Further research could help to draw

more conclusions about society’s

attitudes and perceptions of drug

behavior compared to the television

shows they watch

Follow up T-Test Men have more positive attitudes

towards drug behavior

than females.

.

T(309) = -3.23, p < .05

TIME. DEMOGRAPHICS. SURVEY

CONSTRUCTION. QUALITATIVE

RESEARCH

Future Research

H: Breaking Bad:

r (310) = -.06, p > .05

Weeds:

r (311) = -.12, p < .05

RQ: