dr. pamela rutledge: intrinsic motivation & emerging technologies
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Presentation delivered at EComm 2011, San Francisco, CA., June 2011 discussing how emerging technologies are changing individual and group expectations, motivations, and agency.
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Dr. Pamela B. RutledgeJune 27, 2011
Intrinsic Motivation & Emerging Technologies
intrinsic extrinsic
technology is the new oxygen
Meet Bob
autonomy
mastery
relatedness
self-efficacy flow
satisfaction
optimismresilience
meaning
enjoyment
happiness
Source: Amarillo Magazine
experience loyal not brand loyal
What is fun?
freedom, being different, imagining possibilitiesbeing special, belonging, being cozy
knowing things, performing, taking pride
technology liberates intrinsic motivation
thank youDr. Pamela B. Rutledge
pam@athinklab.com
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