do's and don'ts of social media integration

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The Do's and Don'ts of Social Media Integration

Jeff Sauer

Three Deep Marketing

Agenda

• Who uses social media?• Why use social media?• Do’s and don’ts for social media• Platform specific recommendations

– LinkedIn– Twitter– Facebook

• Questions?

Who Uses Social Media?

133,623,529 unique visitors/month

PEOPLE!

Visits data from March 2010 study by Web Trends: http://webtrends.about.com/b/2010/03/15/the-top-10-most-popular-social-networks.htm

Why Use Social Media?

• Increase awareness• Reputation management • Customer service• Learn about your customers• Customer feedback• Improve customer satisfaction• Client engagement• Targeted marketing• Relationship building

Do’s and Don’ts for

Social Media

Why Social Media?

• Who should use it?

There is a reason for just about everyone to use social media

• What is the value?

Connecting people and businesses• When will it go away?

Most signs point to elements of social media staying popular for years to come

Social Media

The DO’s of Social Media

Engage in Social Networks

Integrate Social Media with Traditional Media

The DON’Ts of Social Media

B2CPrimarily Business to Consumer

B2B Primarily Business to Business

B2C & B2B

Don’t take a “one size fits all” approach

?Don’t let the choices overwhelm you

Don’t forget to measure results

Specific Do’s and Don’ts for

LinkedIn and Social Media

• Who should use it?

Every professional needs to be using LinkedIn for personal career growth. Can also be used to increase company awareness

• What is the value?

Stay connected with professional contacts. Generate opportunities to expand career and generate new business

The DO’s of LinkedIn

Instant credibility

Ask for recommendations and gain as many contacts as possible. Multiple recommendations = instant credibility!

Presentations Sales Collateral

Take advantage of all functionality provided by LinkedIn to make your profile more engaging and stand out from others

Update your status with professionally related information(TIP: Link Your Twitter Account to make this easier)

Join groups relevant to your industry and interests

The DONT’s of LinkedIn

Don’t update your LinkedIn Status with non-professional messages

Don’t double post the same information

LinkedIn User

Don’t make all of your updates at once

Don’t allow your inbox to be cluttered with updates

Twitter and Social Media

• Who should use it?Those looking for a friction-free and concise communication channel

• What is the value?Real-time communication, easy to pass on information to others and makes people more accessible

The DO’s of Twitter

Find efficient ways to “Tweet” and share what you know

Join niche topic conversations

Take advantage of the ease of conversation

Which one is the billionaire?

Don’t limit to just one community

The DON’Ts of Twitter

Contribute to many communities for maximum coverage.

In this example, our message goes to:

• Interactive Marketing Association

• Local Social Media Coffee Group

• Well Known Marketing Group

• Charitable Organization

Don’t be shy in meeting new people

The DON’Ts of Twitter

Industry peer met at a meeting for twitter users in the area

Facebook and Social Media

• Who Should Use It?

Brands looking to engage with consumers consistently with a goal of 1:1 Communication

• What’s the value?

With over 500 Million registered users, it is one of the most visited properties on the web

The DO’s of Facebook

Create a page on Facebook for just about anything

Pages for:

• Companies• Community• Professional Organization• Networking• Hobbies• Other Niches

Integrate Facebook into your Website with Fan Boxes and “Like” Buttons

Update your Facebook status regularlyDon’t update more than 2x per day

Don’t update less than once a week

Update as needed for special occasions and time sensitive information

Create engaging messages that encourage interactions with Facebook fan page

The DON’Ts of Facebook

Post the same offer/status all of the time

Don’t neglect to update your page

When you don’t update your page, your fans start to forget about you

Don’t over-share

Company Page on Facebook

More Best Practices for

Social Media

• Update consistently, but not too often• Start with people you know in real life• Share useful information with your network• Embrace new mediums (like mobile)• Make yourself aware of privacy rights• Take private conversations offline

• Don’t overdo it• Don’t waste time with irrelevance• Don’t update all at once• Don’t flood your followers with things they

don’t care about• Don’t make private thoughts public• Don’t abuse it• Don’t wait until everything is perfect

Concluding

Three Deep - What We Do

Strategic ServicesInteractive Marketing Research

Customer Relationship Management

Social Media Strategy

Sales and Marketing Alignment

Search Engine MarketingPaid Search Marketing

Search Engine Optimization

Website Conversion

Landing Page Optimization

Interactive MarketingCampaign Management

Email Marketing

Social Media Engagement

Reporting and Analysis

Technology ServicesCRM Integration

Website Development

Database Marketing

Web Services

Questions?

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