don't let your business become digital road kill - 250614

vanguardvisionsconsulting.com.au

Don’t let your business become digital road kill

Northern Business Breakfast25 June 2014

Allison MillerDirector

Slides available at:

slideshare.net/vanguardvisions

Running a business in a digitally distrupted

economy

Source: Deloitte Access Economics: (2013), Connected Small Businesses: How Australian small business are growing in the digital economyhttp://www.deloitte.com/view/en_au/au/353dcb8dd760e310VgnVCM1000003256f70aRCRD.htm

“High digitally engaged small businesses are more than twice as likely to be growing as small businesses with very low digital engagement.”

How is digital disruptionimpacting Australian businesses?

Source: Deloitte Access Economics Pty Ltd (2013), Digital Disruptionhttp://www.deloitte.com/au/digitaldisruption

Where does your business sit?

Source: Deloitte Access Economics Pty Ltd (2013) –http://www.deloitte.com/view/en_AU/au/services/financial-advisory/deloitte-access-economics/05660fd56ab1e310VgnVCM1000003256f70aRCRD.htm

Digital Superhighway Matrix

workforceplanningtools.com.au/development/mmbop/

Top 10 tips to avoid your business becoming digital

road kill

What will you action?

1. Get a digital presence

Image: Allison Miller: http://www.linedin.com/in/theother66 - Image: Vanguard Visions - http://vanguardvisions.com.au/ -Image: Smiling Samoyed Brewery https://www.facebook.com/MypongaBrewery

2. Work from anywhere

Images: Cloud image - http://en.wikipedia.org/wiki/Cloud_computing - Screen shots by Vanguard Visions

3. Use Social Media

Social Media

Build customer

base

Raise brand awareness

Share industry

information

Listen to others

Images: Screen shots by Vanguard Visions

4. Communicate online

Images: Screen shot from - http://thesilencer.com.au/noise-solution-blog

5. Email is still effective

Images: Screen shots by Vanguard Visions

6. Use online networks

Images: Screen shots by Vanguard Visions

7. Work collaboratively

Images: Screen shots by Vanguard Visions

8. Increase digital capability

Images: Screen shots from - http://www.polariscentre.com.au/digital-enterprise-program/ - http://www.salisbury.sa.gov.au/Services/Libraries/Salisbury_Digital_Hub

9. Interact safely online

Images: Screen shots from - http://www.staysmartonline.gov.au/

10. Measure your ROI

Images: Screen shots from Vanguard Visions

What else would you have in your digital

business survivor toolkit?

What will you action?

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Connect with me at:Allison Miller

0400 732 270allison@vanguardvisions.com.au

vanguardvisions.com.au

au.linkedin.com/in/theother66