don't let your business become digital road kill - 250614
DESCRIPTION
Those businesses which are highly engaged online are twice as likely to be growing their revenue, however only small percentage of Australian small businesses are fully making the most of the internet. This presentation covers how digital disruption is impacting Australian businesses, and help you understand can do to ensure your business is a digital survivor. You will be encouraged to set yourself actions to further investigate key digital business strategies which will help you utilise the economic and social benefits of a digital economy to ensure that your business does not end up as digital road kill.TRANSCRIPT
vanguardvisionsconsulting.com.au
Don’t let your business become digital road kill
Northern Business Breakfast25 June 2014
Allison MillerDirector
Slides available at:
slideshare.net/vanguardvisions
Running a business in a digitally distrupted
economy
Source: Deloitte Access Economics: (2013), Connected Small Businesses: How Australian small business are growing in the digital economyhttp://www.deloitte.com/view/en_au/au/353dcb8dd760e310VgnVCM1000003256f70aRCRD.htm
“High digitally engaged small businesses are more than twice as likely to be growing as small businesses with very low digital engagement.”
How is digital disruptionimpacting Australian businesses?
Source: Deloitte Access Economics Pty Ltd (2013), Digital Disruptionhttp://www.deloitte.com/au/digitaldisruption
Where does your business sit?
Source: Deloitte Access Economics Pty Ltd (2013) –http://www.deloitte.com/view/en_AU/au/services/financial-advisory/deloitte-access-economics/05660fd56ab1e310VgnVCM1000003256f70aRCRD.htm
Digital Superhighway Matrix
workforceplanningtools.com.au/development/mmbop/
Top 10 tips to avoid your business becoming digital
road kill
What will you action?
1. Get a digital presence
Image: Allison Miller: http://www.linedin.com/in/theother66 - Image: Vanguard Visions - http://vanguardvisions.com.au/ -Image: Smiling Samoyed Brewery https://www.facebook.com/MypongaBrewery
2. Work from anywhere
Images: Cloud image - http://en.wikipedia.org/wiki/Cloud_computing - Screen shots by Vanguard Visions
3. Use Social Media
Social Media
Build customer
base
Raise brand awareness
Share industry
information
Listen to others
Images: Screen shots by Vanguard Visions
4. Communicate online
Images: Screen shot from - http://thesilencer.com.au/noise-solution-blog
5. Email is still effective
Images: Screen shots by Vanguard Visions
6. Use online networks
Images: Screen shots by Vanguard Visions
7. Work collaboratively
Images: Screen shots by Vanguard Visions
8. Increase digital capability
Images: Screen shots from - http://www.polariscentre.com.au/digital-enterprise-program/ - http://www.salisbury.sa.gov.au/Services/Libraries/Salisbury_Digital_Hub
9. Interact safely online
Images: Screen shots from - http://www.staysmartonline.gov.au/
10. Measure your ROI
Images: Screen shots from Vanguard Visions
What else would you have in your digital
business survivor toolkit?
What will you action?
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vanguardvisionsconsulting.com.au
Connect with me at:Allison Miller
0400 732 [email protected]
vanguardvisions.com.au
au.linkedin.com/in/theother66