do or do not - there is no try (goodzer)
Post on 17-Jul-2015
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DO OR DO NOTMike Wilson, CEO
Goodzer
DO: Understand your goals Measure & test, and test some more Know your customer Manage your content & data Be willing to change what’s not working
DO NOT: Create your own website Be your own agency Manage your listing content at the source Forget about mobile Spread your budget too thin
WATCH OUT FOR: Claims of SEO stardom Online Advertising that isn’t pay-for
performance “Creative” advertisingPerformance pricing too good to be true Promises of social likes or app downloads
Bonus: “I See your advertising on Google… It’s all wrong…”
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