do or do not - there is no try (goodzer)

4
DO OR DO NOT Mike Wilson, CEO Goodzer

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Page 1: Do or Do Not - There is No Try (Goodzer)

DO OR DO NOTMike Wilson, CEO

Goodzer

Page 2: Do or Do Not - There is No Try (Goodzer)

DO: Understand your goals Measure & test, and test some more Know your customer Manage your content & data Be willing to change what’s not working

Page 3: Do or Do Not - There is No Try (Goodzer)

DO NOT: Create your own website Be your own agency Manage your listing content at the source Forget about mobile Spread your budget too thin

Page 4: Do or Do Not - There is No Try (Goodzer)

WATCH OUT FOR: Claims of SEO stardom Online Advertising that isn’t pay-for

performance “Creative” advertisingPerformance pricing too good to be true Promises of social likes or app downloads

Bonus: “I See your advertising on Google… It’s all wrong…”