disruptive technology session_dressipi

Personalised Style Advice for Everyone Style By Numbers and the Science of Sexy

“Eradicate  the  frustrating  cycle  of  click,  buy,  try  and  return.  It’s  the  new  personal  shopper  

in your life"

“You’re in good hands. Perfect for the time-starved or anyone whose

confidence is lagging"

“"The machines may or may not take over the world, but they will ensure we're impeccably

dressed"

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THE  CONSUMER’S  PROBLEM

Too much choice

what suits my body shape?

Low confidence

Outfit advice

Not enough time

Confused by sizing

Anonymous customers Unannotated garments

High return rates Lower conversion

No personalisation

+ =

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THE SOLUTION

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Customer Proposition - Inspiration, Confidence & Trust

Truly customer-centric and personal

Offers individual style advice to every woman:

• How to dress to their shape

• Discovery of new styles they will love

• How to best wear the trends

• Completing their look

• Their best size to buy

Empowers shoppers: Creates the know how and confidence  to  find  their  way  in  a  ‘busy’  fashion  world Removes  the  ‘gamble’  of online shopping

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Beauty & The Geeks

Fashion Domain Expertise

Styling Rules

Seasonal Trends

Emotional Components

Understand Nuances of Female Mind

Technical Expertise and Wizardry

Turn  Stylists’  Minds  into  Algorithms

Data Experts

Allow Solution to Scale

Mathematicians, Physicists & Statisticians

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Personal Style Advice & Recommendations on dressipi.com

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Retailer Personal Shopper

Online Promotion

Fashion Fingerprint, Recommendations, Size Finder

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The Competitive Difference

• Unique expert and technology approach

• Real  personal  recommendations  (“fit  &  flatter”)

• Increases engagement, conversation, returns, basket value and loyalty

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The Transformation

We take (anonymous) customers and browsers

We get to know these users really well

And transform those users into confident stylish shoppers

My Brands •Mango •Oasis •River Island •Azzaro •DKNY •Fendi •J Brand

My Occupation Child minder, studying to be a nurse

My Style Child minder, studying to be a nurse

My Colours

Results  so  far…

•  Over  250,000 profiles

• Average return rate of items purchased: 10%

•  Purchasers  as  %  of  active  monthly  visitors:  5%

•  Outfit  Builder  recommendation  purchases:  50%

•  Email  open  rates:  45%

•  Basket  value  across  all  brands: £109

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HOW IT WORKS

The  Dressipi  ‘Matching’  Technology

…Neckline

…Sleeve  Style\ …Sleeve  Length

…Style

…Fit

…Fabric

…Texture

…Length

…Pattern

…Colour

50-60 Data Points per Garment

The Dressipi Fashion Fingerprint “5  minute  DNA”

Style Guide

Daily Recommendations

Weekly & Themed Emails

Lists

Themes & Features

Outfit Builder – Launching April 2013 – 3 Fold Increase in Revenue

WORK

WEEKEND

Outfit Results – 1 Jacket 2 Ways (Weekend to Wedding)

40-50 year customer

WEEKEND

WEDDING

Outfit Results – Same Trousers for an Evening Look - 2 different Shapes

Both customers in their 20s

SLIM

PLUS

Outfit Results – Recreating  Victoria  Beckham’s  Look  Specifically  for  You  

Different Aged Customers

In her 20s

In her 40s

Capsule Wardrobe – Launching Q2 2013

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Coming Soon All Consumer Connection Points (Q3/Q4 2013)

In Store

• Style Advice on the go • Connected to consumers 24/7

• In store experience augmented • Near field marketing • Increased conversion & basket size • Customer  ‘care’

• Integration with any POS technology • Create on demand styling service in store • Exclusive offering

THANK YOU

sarah@dressipi.com