disruptive business models and growth hacking...• learn to think like a growth hacker • commit...

Breakfast with the Experts

DISRUPTIVE BUSINESS MODELS

& GROWTH HACKING@RICCentre

#GYBDisruptive2015

June 4, 2015

RIC Centre is a member of

Growth Hacking for non-Technical Marketers

1. What Does Growth Hacking Mean To Us?

• Experimenting

• Always Learning

• The Bottom Line

• Data Obsessed

• Born out of Bootstrap

• Lean and Responsive

• Laser Focused

• Cross Functional

• Customer Obsessed

• Strategy + Execution

2. What Are The Traits of a Good Growth Hacker?

Top 10 Traits

• Curious

• Creative

• Execution Focused

• Obsessive and Tenacious

• Willing to Fail

• Self Taught

• T-Shaped

• Resourceful

• Efficient

• Open-Minded

3. Is Growth Hacking BS?

By 2018, Companies will spend more on Marketing Technology than Information Technology

1878 MarTech Vendors (and counting)

Growth Hackers are Already Being Sought and Hired by Startups, Tech

Co’s and Corporations

Talent Exodus from IT to MarTech

ROI Focus:Data +

Technology = Nowhere to Hide

Everyday, more tools are launched to make our jobs easier

There aren’t enough growth hackers and technical marketers to meet the demand, especially once Growth Hacking crosses the chasm

4. What is the Opportunity for Growth Hackers

Do your homework and stay on the cutting edge

Bridge the gap between sales, marketing, product and technology.

No more “spray and pray” marketing

Replace campaigns with predictable, repeatable

marketing systems

Know your customers and their needs better than ever before

To Summarize

• Learn to think like a growth hacker

• Commit the time & effort to learn & experiment

• Growth hacking is not a fad, even if the title is

• Schools aren’t producing this type of marketer –good situation for us

• Be willing to FAIL

• Be a part of the movement

Contact Info

Jeff@Hackology.co@jeff_goldenberg