disruptive business models and growth hacking...• learn to think like a growth hacker • commit...
TRANSCRIPT
Breakfast with the Experts
DISRUPTIVE BUSINESS MODELS
& GROWTH HACKING@RICCentre
#GYBDisruptive2015
June 4, 2015
RIC Centre is a member of
Growth Hacking for non-Technical Marketers
1. What Does Growth Hacking Mean To Us?
• Experimenting
• Always Learning
• The Bottom Line
• Data Obsessed
• Born out of Bootstrap
• Lean and Responsive
• Laser Focused
• Cross Functional
• Customer Obsessed
• Strategy + Execution
2. What Are The Traits of a Good Growth Hacker?
Top 10 Traits
• Curious
• Creative
• Execution Focused
• Obsessive and Tenacious
• Willing to Fail
• Self Taught
• T-Shaped
• Resourceful
• Efficient
• Open-Minded
3. Is Growth Hacking BS?
By 2018, Companies will spend more on Marketing Technology than Information Technology
1878 MarTech Vendors (and counting)
Growth Hackers are Already Being Sought and Hired by Startups, Tech
Co’s and Corporations
Talent Exodus from IT to MarTech
ROI Focus:Data +
Technology = Nowhere to Hide
Everyday, more tools are launched to make our jobs easier
There aren’t enough growth hackers and technical marketers to meet the demand, especially once Growth Hacking crosses the chasm
4. What is the Opportunity for Growth Hackers
Do your homework and stay on the cutting edge
Bridge the gap between sales, marketing, product and technology.
No more “spray and pray” marketing
Replace campaigns with predictable, repeatable
marketing systems
Know your customers and their needs better than ever before
To Summarize
• Learn to think like a growth hacker
• Commit the time & effort to learn & experiment
• Growth hacking is not a fad, even if the title is
• Schools aren’t producing this type of marketer –good situation for us
• Be willing to FAIL
• Be a part of the movement
