digital storytelling - ama higher education conference

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Digital Storytelling workshop presented at the AMA Symposium for the Marketing of Higher Education, Nov 6, 2011.

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Digital Storytelling Workshop

Video is the Killer App. Don’t write me. Tell me. Show me.

Chris Anderson, founder of TED

The Arc of a Story

Beginning

Middle

Climax

End

Voices in a Digital Story

“I See You” WORDS

VISUALS

SOUND & MUSIC

What makes a good story?

ShortSimple

Fluid

MovingInteresting

Authentic

HeroVillain

Conflict

ChoicesObstacles

Audience Relates

The Storytelling Process

Pre-Production (Planning)

Production (The Shoot)

Post-Production (Editing and Distribution)

Pre-Production

Talk it over

What’s the Story?

Who speaks on camera?

Script or Storyboard?

Is the location a character?

The Storyboard

Source: pfdpad.com

Interviewing Techniques

Plan your location in advance

Do your research – what do you want to know?

Write out your questions

Listen for cues to feelings – link the head and heart

The Shoot

The Rule of Thirds

Basic Lighting Setup

White, not always

Sound Capture

Shoot a lot of B-Roll!

Post Production and Editing

Let’s hear from the Iron Chef of Video Editing

What’s Your Story?

Develop a short script with beginning, middle an end.

Shoot the story without edits

Upload to your editing platform

Share it with the class.

PLAN THE STORY LIGHTING SOURCESUse your outline or storyboard Room light, window lightDevelop a script Outdoors in partial shadePut your interview subjects at ease Use a reflectorCheck locations in advance If possible use two sources

Check equipment in advanceWhat’s your Plan B for weather?

GATHER MATERIAL REVIEW THE SHOOT

Minimize camera movement, Do you have all the interview questions answered?Shoot with plenty of light Do you have enough B-roll? Avoid too many pans and zooms Do you have releases from interview subjectUse a tripod when possible Is there anything else you would like to ask? Reduce outside noise Save your work to a hard-drive, not in the camera?Use headphones to get the true soundGather b-roll shots

www.depts.washington.edu/uwstory

Thank You!Harry HaywardUW Media Relations and Communications206-685-2647hhayward@uw.edu@harryhay

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