digital storytelling - ama higher education conference
DESCRIPTION
Digital Storytelling workshop presented at the AMA Symposium for the Marketing of Higher Education, Nov 6, 2011.TRANSCRIPT
Digital Storytelling Workshop
Video is the Killer App. Don’t write me. Tell me. Show me.
Chris Anderson, founder of TED
The Arc of a Story
Beginning
Middle
Climax
End
Voices in a Digital Story
“I See You” WORDS
VISUALS
SOUND & MUSIC
What makes a good story?
ShortSimple
Fluid
MovingInteresting
Authentic
HeroVillain
Conflict
ChoicesObstacles
Audience Relates
The Storytelling Process
Pre-Production (Planning)
Production (The Shoot)
Post-Production (Editing and Distribution)
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Pre-Production
Talk it over
What’s the Story?
Who speaks on camera?
Script or Storyboard?
Is the location a character?
The Storyboard
Source: pfdpad.com
Interviewing Techniques
Plan your location in advance
Do your research – what do you want to know?
Write out your questions
Listen for cues to feelings – link the head and heart
The Shoot
The Rule of Thirds
Basic Lighting Setup
White, not always
Sound Capture
Shoot a lot of B-Roll!
Post Production and Editing
What’s Your Story?
Develop a short script with beginning, middle an end.
Shoot the story without edits
Upload to your editing platform
Share it with the class.
PLAN THE STORY LIGHTING SOURCESUse your outline or storyboard Room light, window lightDevelop a script Outdoors in partial shadePut your interview subjects at ease Use a reflectorCheck locations in advance If possible use two sources
Check equipment in advanceWhat’s your Plan B for weather?
GATHER MATERIAL REVIEW THE SHOOT
Minimize camera movement, Do you have all the interview questions answered?Shoot with plenty of light Do you have enough B-roll? Avoid too many pans and zooms Do you have releases from interview subjectUse a tripod when possible Is there anything else you would like to ask? Reduce outside noise Save your work to a hard-drive, not in the camera?Use headphones to get the true soundGather b-roll shots
www.depts.washington.edu/uwstory
