digital media & packaging innovation in beauty

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Digital & Packaging

Digital & Packaging Trends 2015Digital + Packaging- Consumers love touch +

mobileThe Real Numbers -Statistics Brand Examples – Recent LaunchesBest Practices – Best PracticesTools

Does it make sense ?

Distributors

Manufacturers

Brands

Digital Eco System• Beauty & Digital A Match Made In Heaven

• The word beauty has over 4 billion searches

• Growth in India & China has in e-commerce due to growth in middle class and mobile devices

the social with out the media

social media platformsFACEBOOK – TWITTER – PINTEREST – INSTAGRAM –

YOU TUBE • Niche Campaign• Track • Engage • Conversions• Focus Groups • Giveaway• Sales

new players

new players

Mobile Eco-System

Facebook ranked as the top smartphone app, reaching 71.8 percent of the app audience, followed by YouTube (56.3 percent), Facebook Messenger (54.5 percent) and Google Search (50 percent).

Top 15 Smartphone AppsJune 2015Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)Source: comScore Mobile Metrix

  Top 15 Apps % Reach 1     Facebook 71.8% 2     YouTube 56.3% 3     Facebook Messenger 54.5% 4     Google Search 50.0% 5     Google Play 49.8% 6     Google Maps 47.7% 7     Pandora Radio 42.8% 8     Gmail 41.7% 9     Instagram 37.1% 10     Yahoo Stocks 29.9% 11     Apple Maps 27.2% 12     iTunes Radio/iCloud 25.7% 13     Amazon Mobile 25.1% 14     Twitter 24.2% 15     Snapchat 21.0%

ONLINE VIDEO

BUYING POWER

Facebook launch

burberry body

burberry bodyResults• 8 mill + Fans• Sample Give Away Of Body• Over 245,000 samples sent out in less than a

week• Including a print “Thank You” card• You Tube Video – Christopher Baily • 60% Increase in Digital Spend• 25% Revenue Increase in 2011

due to it’s Digital Integration

Facebook launch

nars –tinted moisturizer foundation

Results• 11,000 samples • Added 17,000 + New Fans in just a few hours• Feedback provide by the fans

nars –tinted moisturizer foundation

bare escentials

97%of conversations are led by fans!

LAUNCHING YOUR SOCIAL PLAN

• Platforms• Activist / Council• Strategist• Policy• Execution Team (Director, Manager etc..)

SMART PACKAGING TRENDS

• QR CODES | URL• SOCIAL MEDIA TOUCH POINTS• ELECTRONIC DEVICES• NFC – NEAR FIELD COMMUNICATION• ALERTS | COLLECTING BUYING HABITS

ROI Tools - hootesuites

ROI Tools SALESFORCE

Packaging Designs

Packaging Designs

Packaging Designs

Packaging Designs

Packaging Designs

Packaging Designs

Packaging Designs

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