digital kids summit 2013: michelle sullivan, vp digital, kids & family, national geographic...

Post on 05-Jul-2015

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Re-imagining Traditional Brands for Today’s Digital Natives

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Re-Imagining Traditional Brands for

Today’s Digital Natives

Michelle Sullivan, @MSullygal

FUN

FACTS

PHOTOS

ALL

THINGS

ANIMAL

Mission

MISSIONTo be the #1 global kids brand for entertainment with substance

VISIONExcite and inspire a new generation of explorers

Learning Life Cycle: Engagement Everywhere!NGK Everywhere

Weird But True FranchiseFranchise Apps

Weird But True FranchiseYouTube Channel

Weird But True FranchiseMy Shot

Sizzle Reel

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