digital kids summit 2015 - the kids perspective: building a digital brand that lasts

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Building a Digital Brand that Lasts Björn Jeffery, CEO of Toca Boca

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Building a Digital Brand that Lasts Björn Jeffery, CEO of Toca Boca

#1 Mobile-First Kids Brand

28 Apps 215

Countries100 million

Downloads

3 Early Choices That Now Define Toca Boca

Design Approach

Gamification

Ungamification

”As they grow older, American children have lost their natural and spontaneous love of playing. Instead, they have forgotten how to enjoy the game with their focus on winning.” - Alfie Kohn

WinnersHigh Scores

Levels

Play Designers Not Game Designers

Toca Life: City

Toca Tea Party

Toca House

Values

The Toy Aisles

Business Model

Paid Apps No 3rd Party Advertising

All Categories

Caption text should be here

Kids Category

Switch to Freemium

Advertising

Subscriptions

Our Future

Consumer Products

Toca Ink Paper Creatures

Kitchen Monsters

Socks

TV You Can Touch