digital disruptions in the arts - what's next?

What’s in store for the arts?@devonvsmith

Basically already here.

Changing the business.

Changing the art.

Whoa, that’s out there.

10 different areas about where digital is disrupting the artsbeginning with the innovations that are pretty much already hereTo wild speculation. Note: I am not a futurist. half arts, half are meant to push your thinking; only a handful of UKI want to hear from you about examples I’ve missed (SXSW)

Websites & Apps

#AMADisrupt@devonvsmith

Website design has formalized enough to have best practices Arts orgs websites tend to be lacking though!

one.org: Grid-based designTypically relies on photography, good for showing large range of topics, stackable elementsDisruption: no more deep IA, move to responsive design

ACLU.org: user-centric interactivityDisruption: no more static brochure sites

SFMoma: Use Tumblr as quick & dirty CMSGood tool: builtwith.comDisruption: more choices for CMS, or no CMS at all

Medium: long form content that anyone can produceDisruption: storytelling (words + pictures + layout)

Google’s Project Loon: WiFi anywhere. Disruption: So why doesn’t your arts space?studio 54 recently put in WiFi (gets turned off during the show)

National Mall: music album that played & changed based on your locationDisruption: how to use sensors6 standard mobile phone sensors: geolocation, accelerometer, gyroscope, magnetometer, proximity, ambient light6 upcoming: thermometer, barometer, pedometer, heart rate monitor, radiation, fingerprint

User-defined datae-Geaux mobile app designed by Threespot folks, at DC Fringe FestivalDisruption: how to use app *during* performanceArts: Philadelphia Orchestra’s LiveNote http://www.springwise.com/interactive-app-extra-content-orchestra-performances/ Live/Revive/Lament: http://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2014/jul/25/live-revive-lament-opera-performance-app

Monument Valley: tablet app that is creative and beautiful mc escher game.Disruption: most arts apps are utilitarian, and not aesthetically pleasing.

Bjork’s biophilia interactive albumDisruption: Application as artBeck’s Song Reader of music sheetsArcade Fire Wilderness DowntownJayZ Magna Carta

Marketing & Distribution

Channels#AMADisrupt@devonvsmith

Even the distribution channels that are well known are changing quickly

Hack the MetDisruption: Users are marketing for you

CulturalDigital: Reddit for the artsDisruption: use social networks to learn, not just to publish

Upworthy: Buzzfeed for the nonprofit sectorDisruption: importance of headlines for social > search

Buzzfeed: getting into film productionDisruption: you are a content producer, but you have new competition

Native Advertising: articles instead of display adsDisruption: even promotional content has to have a narrativeIf/Then content publishing w/ Mashable http://variety.com/2014/legit/news/how-broadways-digital-marketers-aim-for-buzz-outside-the-box-1201187211/

Remarketing: promote your website after a user has visited, but not completed a transactionGoogle, Facebook, and Twitter all offer this nowDisruption: no longer matters where you *think* audience is paying attention to online

Email: KickstarterDisruption: short, image-based, personality (but consider mobile)

TinyLetter: simplified email listDisruption: email at the “person” level, instead of the “institutional” level

fwd.us: advocacy org by Facebook Disruption: social-first campaigns

Marijuana Majority: personalizationDisruption: calling out individuals on social media

Mike Daisey: All the Hours in the Day. Multimedia/video content. Disruption: Live Streaming

On the Boards, Globe Theatre: Netflix for the ArtsDisruption: time shifted content

Tinkering

#AMADisrupt@devonvsmith

How we work is changing.Build fast, break things quickly & do it cheaplyLean impact

Kennedy Center: iPad app for sensory-sensitive audiencesDisruption: prototype

Siri, Cortana, Google Now. Half of all smart phone users use a voice assistantMovie: HerDisruption: transcription. event recommendations. narrative storyteller?Arts: Karen http://www.theguardian.com/culture-professionals-network/2014/nov/11/-sp-mobile-tech-art-shakespeare-google-glass

UX Dark PatternsDisruption: users understand common interactions, and when you’re trying to trick them

ArduinoResource: AdaFruitDisruption: physical engineering

NewseumDisruption: interactive screens

The Money

#AMADisrupt@devonvsmith

How our audience pays for stuff is changing

Kickstarter funded more arts projects in the US than the NEADisruption: crowdfunding platforms

AngelList: matching investors with start upsDisruption: where individual funding comes from

SquareDisruption: less credit card fees, with more data, and cheaper start up costs

Bitcoin: a cryptocurrencyDisruption: micropayments, anonymous giving, multiple currencies, valuationCurrently: only individual artists? http://bitcoinmagazine.com/15406/bitcoin-can-transform-art/

Data

#AMADisrupt@devonvsmith

Two ends of the spectrum: either you’re on the cutting edge, or really far behind

Chris Unitt: Who you can use as a resourceDisruption: free or very cheap content. your responsibility to learnResource: https://twitter.com/devonvsmith/lists/data-folks

GitHub. Search “museum” and you get 80 usersDisruption: where to put your dataArts: Science Museum of Minnesota has dozens of repositories: https://github.com/scimusmn

Open Secrets, US org that gathers political donationsDisruption: API. Arts Org: Cooper Hewitt Labs https://labs.cooperhewitt.org/2014/the-api-at-the-center-of-the-museum/

CultureCraver. Recommendation Engine based on your & friends likesDisruption: who’s using your dataOther for-profit start ups like ArtsLog, Artsy

Slated. Predicting a film’s ultimate success based on digital interactions. Disruption: Using data to inform marketing/sales strategyhttps://www.slated.com/about/ Arts: when you can’t predict, A/B test

Optimiser. Benchmarking New Zealand arts organizations google analytics dataDisruption: shared datahttp://www.creativenz.govt.nz/assets/ckeditor/attachments/921/optimiser_pilot_presentation.pdf?1394400094http://www.creativenz.govt.nz/assets/paperclip/publication_documents/documents/359/original/final_white_paper_1.pdf?1404355324 http://www.nten.org/research/the-2014-nonprofit-benchmarks-study

Chartbeat. Measurement tools made public, measuring new kinds of stats (time > people)Disruption: measurement toolsNPR: https://docs.google.com/presentation/d/1yAjEoiMCQuw9iadmQV9wFRtpwe0IveXIxiAcBJbP8yg/edit#slide=id.g3befe1b62_00 http://www.buzzfeed.com/dashboard/buzzfeed

Uber DataDisruption: people are interested in the stories of your datahttp://fivethirtyeight.com/https://blog.uber.com/tag/uberdata/ http://engineering.foursquare.com/ http://nerds.airbnb.com/

Education AnalyticsDisruption: how to use data to track performanceArts: next gen audience surveys. “prove” art works

Google’s My BallotDisruption: structured dataEvent Data schema markup. Songkick, Bands in Town

Heroku. Bought by SalesforceDisruption: cloud storage, scalabilityArts: don’t run your own servers, but do have a backup/disaster plan. http://www.brooklynmuseum.org/community/blogosphere/2014/05/15/cloud-watching/

Berlin musicians (onformative), to create a soundscape Microsoft Kinnect to capture dancers movementLeapmotion is similar, and cheaperDisruption: no more stage manager? give analytics to artistshttp://www.onformative.com/ Elsie Trubat’s “e-traces” Ballet Shoes that track movement of dancers, via Lilypad Arduino; http://www.designboom.com/design/lesia-trubat-e-traces-ballet-shoes-phone-app-10-24-2014/#.VE-A5QpKoAs.twitter

IBM’s Watson. Helping doctors diagnose cancerMovie: HerDisruption: Artificial IntelligenceArts: help us make decisions about marketing data, production qualities

Organizational Models

#AMADisrupt@devonvsmith

How the business is organized is changing

Khan Academy: Massive Online Open ClassroomDisruption: distance learning, education beyond your attendees, who is the experthttps://www.khanacademy.org/partner-content/asian-art-museum https://www.coursera.org/moma https://www.coursera.org/amnh

Programs at Sync (Culture Hack & Geek in Residence)Disruption: where support for digital comes from. In-house versus consultant vs temphttp://www.datakind.org/howitworks/datachapters/datakind-uk/

Y Combinator: Access to field leaders + demo days + promotion to the fieldDisruption: how young organizations are mentored & given accesshttps://arts.uchicago.edu/artsandpubliclife/ai http://www.theartincubator.org/ http://www.airartsincubator.org/

Citizen Space: Coworking space more structured than a coffee shopDisruption: the size of your office space needsPrivate clubs like http://www.norwoodclub.com/

Betaworks: Builds products to spin offDisruption: role of service organizationsArts: https://www.fracturedatlas.org/

XOXO: creative festival of makersDisruption: who considers themselves an artist. Wired article on “top 100 makers”Arts: Burning Man? ToorCamp? Southbank?

Google Cultural Institute: Google Art Project is best exampleDisruption: who you partner with/unlikely bedfellows

Co-Creation

#AMADisrupt@devonvsmith

Defining who the creator is, is changing

Hit Record - mashup for artists, illustrators, musicians, videosDisruption: *audience* as maker, artist as curator/editorArts: kennedy Center OkGo fan-filmed music video http://artsedge.kennedy-center.org/multimedia/series/videostories/ok-go-at-kc

Tribecca’s Vine festival Walker Art Museum’s Cat Video Film FestDisruption: access to *amateurs*LACMA on Snapchat: http://blogs.kcrw.com/whichwayla/2014/09/snackable-art-served-up-by-lacmas-social-media-maven

Copenhagen Institute of Interaction Design: Morse code via twitterDisruption: *objects* as maker using social media as the vehicle for artistic production

#RooftopBreakup captured drama in real timeDisruption: *anonymous* as makerArts: use Twitter as a real time medium. not just for Q&A, real drama. Next to Normal - twitter lyrics

Twitter supported last yearDisruption: *partner* as technology company, whose platform enables more creationhttps://blog.twitter.com/en-gb/2014/launching-lovetheatre-day (Today at 4pm webinar). Next Wednesday 10am-10pm

Amnesty used social media to create a narrativeDisruption: use social data to put *self* at center of the storyArts: Miranda July & New Museum’s “Somebody” http://www.wmagazine.com/culture/2014/08/miranda-july-social-media-app/

Brazilian artist in London, graffiti equivalentDisruption: WHERE digital makes it possible to capture art anywhereRecent London: http://news.artnet.com/art-world/london-public-statues-speak-out-79977 Recent DC: http://wamu.org/programs/metro_connection/14/09/12/walking_podcast_play_introduces_listeners_to_other_sides_of_dc

Games for ChangeDisruption: Artist creates the platform, audience creates the story4 years and hundreds of games later, none specifically about the artsDutch Metropole Orchestra’s Rock Opera: http://karmaflowgame.com/

Glitch Art. by happenstance or purposefully manipulated file encodingDisruption: Using digital as a unique medium. Creating w/ the medium in mindLook on Tumblr & Reddit for more http://phillipstearns.wordpress.com/glitch-art-resources/

Things that Come Alive

#AMADisrupt@devonvsmith

All of these things enable art or the experience to be more interactive

Re+Public mural in Austin during SXSW. animated augmented realityDisruption: interplay between screens & “traditional” artneed to understand the tools & techniques availableArts: Shoreditch by the Ace

iBeacons. tiny sensors that can ping your cell phone via bluetoothTribeca Film Festival used these at festival venuesDisruption: interplay between devices & people, utilitarianArts: in galleries (Antwerp), in stadiums (city & colour), at festivals (Arts Center Melbourne)http://www.psfk.com/2014/01/apple-ibeacon-rubens-house.html http://blog.soundandmusic.org/2014/08/05/kealy-cozens-on-ibeacons-in-music-arts-culture-and-heritage/ http://www.cmo.com.au/article/557430/arts-centre-melbourne-trials-beacons-market-food-beverage/ http://preloaded.com/blog/2014/02/25/museums-20-how-ibeacons-will-revolutionise-museum-and-cultural-spaces/

Tiny Printer, prints articles of links tweeted to you. internet of things. Disruption: all devices will have sensors.Arts: smart ticketing machines. what else?

Jawbone: Wearables. Apple iWatch, FitBit. Still expensive to develop apps for itDisruption: data monitoring sensors incorporated into everything. Monitor consumption of public/informal arts. Optimize event promo for their algorithm. Performing Arts in the Wearable Age: http://static.squarespace.com/static/51d98be2e4b05a25fc200cbc/t/5392084de4b0037d4d325314/1402079309465/ThomasRhodesSamuelAllen_PerformingArtsInTheWearableAge_6.6.2014.pdf

Google Glass. Google Contacts. by filmmakers, to shoot the filmby visual artists, to add a new layer to experienceby administrators, to add a new layer to experiencerentable device: replacement for audio tours?Virtual field tripDisruption: digital interaction, not mediated through a screen. Arts: http://www.smithsonianmag.com/smithsonian-institution/seeing-art-through-google-glass-180949774/?no-ist http://www.mlive.com/news/grand-rapids/index.ssf/2013/05/google_glass_west_michigan_onl.html

MakerBot: 3D Scanning & PrintingMet had a hackathon, Makerbot has an artist in residence to exploreAnd Smithsonian is 3D scanning objects in the collection for better explorationData Sculptures from InitionDisruption: visitors & conservationists can touch. preserve & display objects. prototype exhibitsOut there: compostable props, printing for accessibility, print your ownNeeds: common language & protocolsArts: http://www.sciencemuseum.org.uk/visitmuseum/plan_your_visit/exhibitions/3d_printing_the_future.aspx http://www.brooklynmuseum.org/community/blogosphere/2013/04/16/3d-printing-for-accessibility/ http://www.metmuseum.org/about-the-museum/museum-departments/office-of-the-director/digital-media-department/digital-underground/posts/2013/3d-printinghttp://mashable.com/2014/10/31/british-museum-3d-printing-sketchfab

Inition: AR, VR, holograms, 3D scanning/printingHaptic Interfaces respond to your touch using physics. Medical applications. GlovesDisruption: art currently experienced via sight & sound. Rarely smell or taste. Almost never touch. Arts: literally feel the experience

Physical Structures

#AMADisrupt@devonvsmith

Where art happens is changing, in response to digital

Homestage: DC House Shows.Disruption: Hyper Local.Arts: temporary locations, user-hosted locations. artists cut out the middleman, made possible through digital interactions

Drones.Disruption: journalists use drones to get info on stories otherwise impossibleArtists/dramaturges could be doing the same, to inform storytellingActors could be located in different locations, with live video feeds

Google’s self driving cars.Google’s doing it to get more information into the system, and free up 2 hrs per dayDisruption: when we don’t worry about commuting, arts spaces could be anywhere. Arts: inspiration for radical solutions/endeavors in related fields

Our Replacement

#AMADisrupt@devonvsmith

This is pretty out there. No time soon. Very exploratory. Looking backwards, science fiction shows only the most obvious examples.

Hyper realistic video gamesKevin Spacey’s character from House of Lies from latest Call of Duty video gameVideo games allow immersive worlds, they’re pushing into virtual realityDisruption: digital experiences.

Oculus Rift. Disruption: Virtual RealityArts: will people sit in film venues with these on? competition for shared experiences?

Game of Thrones exhibit SXSW.Stand on the wall, feel the wind, the cold, look down over the wall, feel vibration in floorDisruption: immersive experienceArts: how do our physical structures (seats) adapt to fit this?

Hologram. Michael Jackson, Tupac, Nas. Disruption: replacement for actors? holographic art?Minority Report - no ability to interact with these videosArts: right now this is laughable, but one day it will be common

So what can I do?

#AMADisrupt@devonvsmith

1. Read blogs & twitter2. Talk to your users. All the time.3. Focus on what’s broken before creating new, but portion out a small R&D budget4. Tinker with prototypes. Create small experiments. 5. Reward failure, as long as you learned from it & carry that learning forward

Thanks!

@devonvsmith

Websites & Apps

Marketing & Distribution Channels

Tinkering

The Money

Data

Organizational Models

Co-Creation

Things that Come Alive

Physical Structures

Our Replacement

Thanks!Come to the Keynotes in ConversationTalk to me about examples I’ve missed (SXSW)Tell me places/orgs/people I should visit this weekendFeel free to get in touch with me via Twitter, or take a business card