digital destiny: rethinking the divide

THE CLASSIC ANSWER:

THE CLASSIC ANSWER:

STILL TRUE!

THE NEW ANSWER:

0  

100  

200  

300  

400  

500  

600  

700  

1999  2004  

2009  

Movies  

Print  

Video  games  

Computer  

Music/audio  

TV  

Source: “Generation M2,” Kaiser Family Foundation, January 2010

Source: “Children, Media and Race,” Northwestern, June 2011

0  

100  

200  

300  

400  

500  

600  

700  

800  

Minutes/day  

White  

African-­‐American  

Hispanic  

Asian  

Source: “Teens and Mobile Phones,” Pew Internet Project, April 2010

0  

10  

20  

30  

40  

50  

60  Nov-­‐06  

Mar-­‐07  

Jul-­‐0

7  

Nov-­‐07  

Mar-­‐08  

Jul-­‐0

8  

Nov-­‐08  

Mar-­‐09  

Jul-­‐0

9  

TexLng  

IMing  

Mobile  calling  

Social  network  

Face-­‐to-­‐face  

Email  

Landline  calling  

0   10   20   30   40   50   60   70   80   90  

All  mobile  

All  smartphone  

White,  non-­‐Hispanic  

Black,  non-­‐Hispanic  

Hispanic  

Source: “Smartphone Adoption & Usage,” Pew Internet Project, July 2011

Source: “Mobile Access 2010,” Pew Internet Project, July 2010

0  

20  

40  

60  

80  

100  

Take  photos  

Text  

Internet  

Send  email  

Game  

Record  video  

Play  music  

IM  

Social  network  

Watch  video  

Post  photos  

Buy  things  

Status  update  

51%

24%

17% White  

African-­‐American  

Hispanic  

Asian  

Other  

Source: “Twitter Usage in America 2010,” Edison Research, April 2010

1.  Announce  the  hashtag.  

2.  Stream  tweets  

over  music  videos.  

Source: “The art of the hashtag,” media.twitter.com, January 2011

MY FAVORITE ANSWER:

YOUR MISSION:

Thank you.