digital dealer canada

Post on 12-Sep-2014

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Inbound marketing presentation from ActivEngage for Digital Dealer Canada

TRANSCRIPT

Connect With More Internet Shoppers

in 2012

“ If you’re not appearing, you’re disappearing

Art Blakey

1995

2012

5

97% of consumers leave your website without taking any action online.

5000 Unique Visitors

4850 Remain Anonymous

150 Leads Generated

Average Dealership

Website Userability

Webpage Split-Testing

Conversion Tools

Website Analytics

Website Userability

Case Study

www.GreenWayDodge.com20,000 Unique Visitors Monthly

Case Study

www.UsedCarKing.com30,000 Unique Visitors Monthly

www.hyundaiofstaugustine.com6,000 Unique Visitors Monthly

Don’t Make Me Think

Website Testing

A/B Split Testing

Multivarient Testing

Conversion Tools

Call the dealership

2. Fill out a form

3. Start a live chat

4. Print Map / Walk-in

Dynamic Phone Number

Web Forms

Live Chat

Printed Maps

Social Media

Website Analytics

Visitor Data

Unique Visitors

Total Visitors

Time On Website

Pages Per Visit

Click Path

Exit Pages

Entrance Pages

Bounce Rate

Keywords

Referring URLs

1010

Engagement Data

55Critical Content

Depth of Visit

Length of Visit

Recency

Direct Visits

Conversion Data

Geographic Target

Point of Conversion (forms, chats, calls, walk-ins)

Form Abandonment 33

Website Userability

Webpage Split-Testing

Conversion Tools

Website Analytics

Wrap Up

QuestionsQuestions

Todd L SmithChief Executive OfficerActivEngage321-441-7700todd@activengage.comTwitter.com/activengage

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