digital campaign

CAMPAIGN

DIGITAL

“Music has a way of expressing that which

cannot be put into words”

Music improves mood, reduces stress,

increases endurance& eases pain.

MUSIC IS A UNIVERSAL APPEAL

http://www.nytimes.com/2012/08/12/jobs/how-music-can-improve-worker-productivity-workstation.html?_r=0http://www.webmd.com/mental-health/news/20031022/music-improves-mood

http://greatist.com/happiness/unexpected-health-benefits-music

The links above are research studies showing the benefits of music on the mind and body.

Imagine a world…

- StubHub - Craigslist

- Ebay- JamBase- YouTube

- Record Labels - Google’s new Penguin update

- Web design concepts are changing every day

- People are producing duplicate content or stealing yours!

- Competitors

- Expensive traditional advertising

- Illegal Pirating

- Advertising that cannot be monitored

• Big Idea (3 main goals):

• Increase Brand Recognition

• Increase Authority

• Increase Influence

MUSIC IS A UNIVERSAL APPEAL; THEREFORE, OUR AUDIENCE CONSISTS OF A

BROAD RANGE OF CONSUMER SEGMENTS.

The consumer segments consist of…-teens

-young adults-families

-affluent consumers-innovative people

-among many more

Source: 2007 Simmons National Consumer Study, MRI 2009 of the American Consumer, 2009 Live Nation Post-Show Survey 

Each consumer segment has its own unique and desirable characteristics.

One of the the best methods to reach such a broad range of consumer segments is through digital media!

Digital media is an excellent way of reaching different forms of market segments.

Digital media does this in very analytical and unique way. 

How do we reach such a diverse audience?

TOOLS & TACTICS • Blogging

• Viral Videos• Mixed Media

• SEO• Social Media Websites

• Paid Content• Free Content

• Vlogs• Contest

• Giveaways

•Facebook• Twitter•Google+•LinkedIn 

• Event Experience • Customer Benefits•Endorsements • Consumer Promotions • Viral Videos

We will also use SEO (Search Engine Optimization) to increase Live Nation's rankings on Google.

This will make it easier for businesses to find Live Nation on the web and increase brand recognition as well.

We have researched popular keywords (especially long tail keywords) and phrases that will pull up as top results on Google.

Key Performance Indicators

In order to track our marketing efforts we organized a list of goals. These goals are meant to help measure and analyze our progress.

By following these goals we will increase our success rates drastically!

KPI

• Increase popularity of brand name online • Increase online revenue • Increase search engine traffic • Develop an online community • Higher engagement levels • Establish authority in our niche • Increase knowledge of brand • Increase followers 

Social Media Monitoring Tools

To track our marketing efforts we will use social media monitoring tools, like Hootsuite.

These tools can be very insightful and helpful. 

BUDGET

Cheaper Than Traditional AdvertisingTrack Budget

Relatively AffordableGoogle AdWords

Pay-per-click

The great thing about digital media is that the budget is

relatively affordable compared to other forms of advertising.

TO SUMMARIZE:

• Be real• Provide high quality content• Increase brand recognition• Increase authority and influence on social media • Use blogs• Engage with consumers• Be consistent • Engaging • Focus 

• Facebook• Twitter• Google+• LinkedIn 

LIVE NATION YOUTUBE VIDEO

• A video from Live Nation’s YouTube channel.

• https://www.youtube.com/watch?v=hfTNhZRnlE0&list=UUZ2wHrgU2nr0CoO0KNSDV5g