digital bootcamp (sheffield doc/fest)

Digital Bootcamp @

Sheffield Doc/Fest 2010

digital frontiers

Wednesday, May 26, 2010

here there be monsters

Wednesday, May 26, 2010

read/write participatory web

Wednesday, May 26, 2010

old white guys discovered & labeled

thingsWednesday, May 26, 2010

now we all get to do it!

Wednesday, May 26, 2010

One To One

One to Many

Many To Many Many To Many

convergence culture

Wednesday, May 26, 2010

the people formerly known as the

audience

Wednesday, May 26, 2010

crowdsourcing the hive mind

Wednesday, May 26, 2010

crowdsourcing crisis information

Wednesday, May 26, 2010

crowdsourcing funds

Wednesday, May 26, 2010

crowdsourcing footage

Wednesday, May 26, 2010

crowdsourcing solutions

Wednesday, May 26, 2010

create your own networks

Wednesday, May 26, 2010

digital access & mobile

Wednesday, May 26, 2010

location-based social networking

Wednesday, May 26, 2010

connecting the web to the world of

things

augmented reality

extending the storytelling experience

Wednesday, May 26, 2010

digital strategy

Wednesday, May 26, 2010

social media?

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Wednesday, May 26, 2010

Twitterprofile

Videochannels

Other blogs

Other sites

EmailBulletins

Facebook Widgets

WEBSITE

SocialBookmark

ing

BLOG RESOURCES EMAIL SIGNUP

Wednesday, May 26, 2010

Wednesday, May 26, 2010

website +

social media =

engagement & interaction

Wednesday, May 26, 2010

1% collaborators

9% sharers

990% spectators

Wednesday, May 26, 2010

embed and spread

Wednesday, May 26, 2010

http://www.bethkanter.org

Wednesday, May 26, 2010

technology giveth and technology

taketh away

obscurity is a far greater threat to authors and creative artists than piracy

- tim o’reilly

Wednesday, May 26, 2010

how do you support artists without fighting the

technology?

Wednesday, May 26, 2010

what’s better than free?

Wednesday, May 26, 2010

http://springboardmedia.blogspot.com/

Wednesday, May 26, 2010

Wednesday, May 26, 2010

redefining “live”

live screenings

Wednesday, May 26, 2010

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diverse viewing options

Wednesday, May 26, 2010

merchandise

Wednesday, May 26, 2010

what tools are already available?

and free!

Wednesday, May 26, 2010

be visible & create sense of inevitabilityWednesday, May 26, 2010

following new developments

Wednesday, May 26, 2010

Wednesday, May 26, 2010

Why?

• Deliver a ready made audience

• Its free publicity!

• The tools are quick to set up, easy to use and free

Wednesday, May 26, 2010

Why?

Wednesday, May 26, 2010

Why?

Wednesday, May 26, 2010

Why?

• EOTL

• Widget 500 installs on facebook alone and 219,000

views

• Twitter 17,000 unique visits

• VOTB

• 9% visit from Stumbleupon

• 41,000 views of one install of widget

Wednesday, May 26, 2010

How?

• Identify Goal

• Plan

• Set Up

• Engage

• Share

• Repeat

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Effective sites are…• dynamic

• concise

• focused

• connected

• useful

• measured

Wednesday, May 26, 2010

When?

• Now...

• The earlier you start the bigger the audience will be

• Use the social media tools as part of your research

process before the film is completed

• Involve any partners from pre-production or even earlier

Wednesday, May 26, 2010

How to do it for free...

Wednesday, May 26, 2010

1. Get a free website

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2. Measure

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3. Share

Wednesday, May 26, 2010

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4. Widgets

Wednesday, May 26, 2010

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5. Make it easier

Wednesday, May 26, 2010

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Top Tips• start early

• use existing tools to make it easier

• measure, measure, measure

• experiment (A/B testing)

• make it easy to share

• make it interesting

Wednesday, May 26, 2010