digital bootcamp (sheffield doc/fest)

Digital Bootcamp @

Sheffield Doc/Fest 2010

digital frontiers

Wednesday, May 26, 2010

here there be monsters


read/write participatory web


old white guys discovered & labeled

thingsWednesday, May 26, 2010

now we all get to do it!


One To One

One to Many

Many To Many Many To Many

convergence culture


the people formerly known as the

audience


crowdsourcing the hive mind


crowdsourcing crisis information


crowdsourcing funds


crowdsourcing footage


crowdsourcing solutions


create your own networks


digital access & mobile


location-based social networking


connecting the web to the world of

things

augmented reality

extending the storytelling experience


digital strategy


social media?


Twitterprofile

Videochannels

Other blogs

Other sites

EmailBulletins

Facebook Widgets

WEBSITE

SocialBookmark

ing

BLOG RESOURCES EMAIL SIGNUP


website +

social media =

engagement & interaction


1% collaborators

9% sharers

990% spectators


embed and spread


http://www.bethkanter.org


technology giveth and technology

taketh away

obscurity is a far greater threat to authors and creative artists than piracy

- tim o’reilly


how do you support artists without fighting the

technology?


what’s better than free?


http://springboardmedia.blogspot.com/

http://springboardmedia.blogspot.com

http://springboardmedia.blogspot.com

redefining “live”

live screenings


diverse viewing options


merchandise


what tools are already available?

and free!


be visible & create sense of inevitabilityWednesday, May 26, 2010

following new developments


Why?

• Deliver a ready made audience

• Its free publicity!

• The tools are quick to set up, easy to use and free


Why?


Why?

• EOTL

• Widget 500 installs on facebook alone and 219,000

views

• Twitter 17,000 unique visits

• VOTB

• 9% visit from Stumbleupon

• 41,000 views of one install of widget


How?

• Identify Goal

• Plan

• Set Up

• Engage

• Share

• Repeat


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Effective sites are…• dynamic

• concise

• focused

• connected

• useful

• measured


When?

• Now...

• The earlier you start the bigger the audience will be

• Use the social media tools as part of your research

process before the film is completed

• Involve any partners from pre-production or even earlier


How to do it for free...


1. Get a free website


2. Measure


3. Share


4. Widgets


5. Make it easier


Top Tips• start early

• use existing tools to make it easier

• measure, measure, measure

• experiment (A/B testing)

• make it easy to share

• make it interesting


digital bootcamp (sheffield doc/fest)

Entertainment & Humor