developers, developers, developers why api management should be important to you featuring red monk

Developers, Developers, Developers – Why API Management Should be Important to You Scott Morrison

CTO, Layer 7 Technologies James Governor

Industry Analyst, RedMonk

Layer 7 Confidential 2

Housekeeping

Questions - Chat any questions you have and we’ll answer them at the end of this call

Twitter - Today’s event hashtag:

- #L7webinar

- Follow us on Twitter:

- @layer7

- @redmonk

- @monkchips

- @kscottmorrison

facebook.com/layer7

layer7.com/blogs

layer7.com/linkedin

10.20.2005

Web APIs and Enterprise: On Agility, 

Community and Governance.

Layer 7 Webinar April 19th 2012

2

Rise of the APIs

3

Rise of the API Giants

4

Fragmentation of Everything

5

Explosion of Forms

6

Language Tiers

7

No Permission Required

Source @cbtacey, AppFog data from National Venture Capital Association and UNH Center for Venture Research

8

Forage

9

Then Forge 

10

On Quality 

11

On Engagement

• The API Economy is a social phenomenon

• Community management is not optional – invest in people

• Your people may already be good at this

• Hiring gets easier

• Web APIs set the bar for consumability

• APIs can’t build communities

12

On Design

• Good APIs generate great PR ‐ early adopters as evangelists

• Bad APIs generate a ton of calls to your support organisation

• REST not SOAP (and definitely not WS‐*)

• JSON not XML

• API first design encourages service modularity, enabling reuse

• Easy to Learn, Easy to Use, Easy to Extend

• Minimum Progress to Declare Victory. Avoid “Requirement Creep”

13

“The lumber industry sells what used to be waste — sawdust, chips, and shredded wood — for a pretty profit. Today you’ll find these by‐products in synthetic fireplace logs, concrete, mulch, particle board, fuel, livestock and pet bedding, winter road traction, weed killing and more.”

Jason Fried, 37signals

14

Engagement with customers,partners, employees, and other stakeholders

generates data

15

• Location, location, location• Influence patterns• Customer service feedback• Sentiment• Geographical trends• Search Findings• Predicting retail and property sales

16

Right now, if you think of the data at all, you probably consider it a by‐product

17

Why not turn it into API?

19

Photo creditsBreadcrumb – diongillard on FlickrPathway by ^riza^ on FlickrSF in Cloud – SF Chronicle

20

Layer 7 Confidential 3

Scott Morrison’s API Portal DemoTo view this section of the presentation please visit the Layer 7 Resource library.

www.layer7.com/library

Layer 7 Confidential 4

Questions?

Scott Morrison

CTOLayer 7 Technologies

smorrison@layer7.com

James Governor

Industry AnalystRedMonk

jgovernor@redmonk.com