designing products people love

User ExperienceDesigning Products People Love

Few words about me

What is UX?

Overall experience

„ „

But, what is UX?

uxisnotui.com

Is it worth it?

Sure, you’ll create products people love!

You’ll save time and money

Win the internetz!

Cool, but how I do this?

Specs → Mockups → Graphics → Development

Classic Process

Need discovery

Defining problems

Multple ideas

Optimization & iteration

Prototyping & testing

Human-Centered Process

Need discovery

User interviews

Need discovery

Observation

Need discovery

Surveys

Need discovery

Defining problems

Personas

Defining problems

Źródło::fakecrow.com

Customer Journey

Defining problems

Źródło: kerrybodine.com

Źródło: ymedialabs.com

Ishikawa Diagram

Defining problems

Źródło: eesemi.com

Multiple ideas

Brainstorming

Multiple ideas

Lotus Flower

Multiple ideas

Source: andyeklund.com

Don’t get shy, come up with as many ideas as you can

Multiple ideas

Prototyping & testing

Prototypes

Prototyping & testing

Pencil

How to create a good prototype?

Prototyping & testing

Ideate many solutions

Focus on small parts of functionality

Identify problem you want to solve

Don’t be afraid of making mistakes

Focus on interaction and the situation that the user is currently in

User testing

Prototyping & testing

How to conduct a good test?

Prototyping & testing

Don’t make assumptions, just stick to the facts

Never criticize the user

Keep an open mind

Analyze the data with other people

Record the tests and make notes

Ask open-ended questions

Optimization & iteration

Analytics

Optimization & iteration

A/B testing

Optimization & iteration

Heatmaps

Optymization & iteration

Draw conclusions, learn from your mistakes

Optimization & iteration

Summary

Optimization & iteration

Make mistakes, they’re OK!

Come up with many solutions

Identify real user needs

Verify your solutions through user testing

Work with your users

Define success criteria

Need discovery

Defining problems

Multiple ideas

Prototyping & testing

Optymization & iteration

User interviews

Observation

Surveys

Personas

Customer Journey

Ishikawa Diagram

Brainstorming

Lotus flower

Pen&Paper UX Pin Axure

Balsamiq Pencil

Photoshop Sketch

Adobe XD Invision Marvel

Analytics

A/B testing

Heatmaps