why we love the products we love

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  • KSHITIZ ANAND Lcole de design Nantes Atlantique @kshitiz

    WHY WE LOVE THE PRODUCTS WE LOVE

    17 April 2015, Delhi

  • Presently Dean & Director - India Operations at L'cole de Design Nantes Atlantique Founder & Principal Designer - Happy Horizons Consulting Visiting Faculty Institute of Product Leadership, exec MBA programs

    Previous

    Design Head, Kuliza Technologies Founder & Director, Deskala Research and Design & Consulting Designer @Motorola, Infosys

    Education

    M S in HCI Design , Indiana University Bloomington, USA B Des in Communication Design, IIT Guwahati, India

    Contact

    kshitiz@happyhorizons.in Twitter: @kshitiz LinkedIn: in.linkedin.com/in/kshitizanand/ Website: www.kshitizanand.com

  • WE LIVE IN A COMPLEX WORLD

  • SURROUNDED BY PRODUCTS

  • SURROUNDED BY UNUSABLE PRODUCTS

  • WITH INFORMATION OVERLOAD

  • WE ARE SPOILT FOR CHOICES

  • GOOD UX IS THE DIFFERENTIATOR

  • UX SPANS ACROSS PRODUCTS SYSTEMS SERVICES

  • What are some Products & Services you love WHY?

  • WE LOVE THINGS BECAUSE WE CONNECT WITH IT EMOTIONALLY

  • Weve a lot more power in our tools

  • UX will get more challenging now!

  • TO HAVE A GOOD USER EXPERIENCE IS TO DELIGHT!

  • Delight = Features ?

    Avoid this popular misunderstanding

  • USERS ALWAYS HAVE A BIAS

  • Contour Bias : Users prefer more rounded, smoother edges products

  • SPEAK THE USERs LANGUAGE

  • What users say could be different than what users do.

  • COLOURS DEFINE PRODUCT VALUES

  • The Red Dress effect

  • ANTICIPATE USER NEEDS

  • When iPads became popular as Teethers for babies

  • CLEAR PRODUCT LANGUAGE & LABELS

  • AVOID CONFUSING THE USER WITH MANY CHOICES

  • LOOK AT OVERALL UX AS A SUM OF SMALL EXPERIENCES

  • The experience

    An experience

    An experience

    An experience

    An experience

    An experience

    An experience An

    experience

    An experience

  • ALWAYS ASK HOW HAVE YOU IMPACTED USER BEHAVIOR

  • WHAT BRAND VALUE YOU STAND FOR

  • UX IS A LARGER THING

  • NOW REFLECT BACK ON THOSE PRODUCTS WE SAW WITH THESE UX ATTRIBUTES

  • ROBUSTNESS

  • EASY ADOPTION

  • ASPIRATION

  • USER BEHAVIOR

  • ERGONOMIC

  • PLAYFUL

  • ENGAGEMENT

  • DOING IT RIGHT

  • SIMPLICITY

  • USER NEEDS

  • JOY TO USE

  • CHALLENGING

  • EASY EXPLORE

  • LONG LASTING

  • LIFESTYLE

  • A GOOD STORY

  • MULTI SENSORY

  • STICKINESS

  • EASE OF USE

  • and that is why, we love the products we love.

  • LET UX help you do that.

    May the force of UX guide you in this quest. J

  • Organized by UNICOM Training & Seminars Pvt. Ltd. contact@unicomlearning.com

    www.unicomlearning.com

    www.kshitizanand.com

    THANK YOU Twitter: @kshitiz