designing products people love
TRANSCRIPT
User ExperienceDesigning Products People Love
Few words about me
What is UX?
Overall experience
„ „
But, what is UX?
Is it worth it?
Sure, you’ll create products people love!
You’ll save time and money
Win the internetz!
Cool, but how I do this?
Specs → Mockups → Graphics → Development
Classic Process
Need discovery
Defining problems
Multple ideas
Optimization & iteration
Prototyping & testing
Human-Centered Process
Need discovery
User interviews
Need discovery
Observation
Need discovery
Surveys
Need discovery
Defining problems
Personas
Defining problems
Customer Journey
Defining problems
Ishikawa Diagram
Defining problems
Multiple ideas
Brainstorming
Multiple ideas
Lotus Flower
Multiple ideas
Don’t get shy, come up with as many ideas as you can
Multiple ideas
Prototyping & testing
Prototypes
Prototyping & testing
Pencil
How to create a good prototype?
Prototyping & testing
Ideate many solutions
Focus on small parts of functionality
Identify problem you want to solve
Don’t be afraid of making mistakes
Focus on interaction and the situation that the user is currently in
User testing
Prototyping & testing
How to conduct a good test?
Prototyping & testing
Don’t make assumptions, just stick to the facts
Never criticize the user
Keep an open mind
Analyze the data with other people
Record the tests and make notes
Ask open-ended questions
Optimization & iteration
Analytics
Optimization & iteration
A/B testing
Optimization & iteration
Heatmaps
Optymization & iteration
Draw conclusions, learn from your mistakes
Optimization & iteration
Summary
Optimization & iteration
Make mistakes, they’re OK!
Come up with many solutions
Identify real user needs
Verify your solutions through user testing
Work with your users
Define success criteria
Need discovery
Defining problems
Multiple ideas
Prototyping & testing
Optymization & iteration
User interviews
Observation
Surveys
Personas
Customer Journey
Ishikawa Diagram
Brainstorming
Lotus flower
Pen&Paper UX Pin Axure
Balsamiq Pencil
Photoshop Sketch
Adobe XD Invision Marvel
Analytics
A/B testing
Heatmaps