designing for the right audience

Designing for the Right Audience

Danielle Arvanitis

Plaid is the new flat—Tim Burks

John Maeda, KPCB

Sunnyvale

Designing for thewrong audience

Designing for ourselves

Designing for design peers

Designing for the marketing department

high117 avg

low4

Designing for patents

Designing for gatekeepers & the media

The promise you make…

So…how can I be sure to designfor the right audience?

Skills

One designer can illustrate with ease, while another can barely manage a stick figure. Both are competent UX designers.

—Braden Kowitz, Google Ventures

   Text

Style

Layout

PRESENTATIO

NBEHAVIO

R

STRUCTU

RE

User Assistance

Manipulation

Viewing & Navigation

Organizational Model

Task Flow

Conceptual Model

Universal Model of the User Interface. © 2003, Robert Baxley

   Text

Style

Layout

PRESENTATIO

NBEHAVIO

R

STRUCTU

RE

User Assistance

Manipulation

Viewing & Navigation

Organizational Model

Task Flow

Conceptual Model

Universal Model of the User Interface. © 2003, Robert Baxley

   Text

Style

Layout

PRESENTATIO

NBEHAVIO

R

STRUCTU

RE

User Assistance

Manipulation

Viewing & Navigation

Organizational Model

Task Flow

Conceptual Model

Universal Model of the User Interface. © 2003, Robert Baxley

   Text

Style

Layout

PRESENTATIO

NBEHAVIO

R

STRUCTU

RE

User Assistance

Manipulation

Viewing & Navigation

Organizational Model

Task Flow

Conceptual Model

Universal Model of the User Interface. © 2003, Robert Baxley

   Text

Style

Layout

PRESENTATIO

NBEHAVIO

R

STRUCTU

RE

User Assistance

Manipulation

Viewing & Navigation

Organizational Model

Task Flow

Conceptual Model

Universal Model of the User Interface. © 2003, Robert Baxley

Text

Style

Layout

BEHAVIO

R

STRUCTU

RE

User Assistance

Manipulation

Viewing & Navigation

Organizational Model

Task Flow

Conceptual Model

INTERACTION DESIGNER

VISUAL DESIGNER

ARCHITECT

Temperament

Ego-driven

Service-driven

But how do Itell them apart?

A simple question

Listen for keywords

You need both!

Last thoughts

This is a great timefor design.

This is a great timefor design.

ERS

Design is aservice industry

Thanks!

Danielle Arvanitis@dannyoyellodmaux.com