designing for the right audience
DESCRIPTION
Talk from Renaissance IO 2014 on how to make sure you’re designing your apps for the right audience. Covers Baxley’s “Universal Model of the User Interface” and designer temperaments.TRANSCRIPT
Designing for the Right Audience
Danielle Arvanitis
Plaid is the new flat—Tim Burks
John Maeda, KPCB
Sunnyvale
Designing for thewrong audience
Designing for ourselves
Designing for design peers
Designing for the marketing department
high117 avg
low4
Designing for patents
Designing for gatekeepers & the media
The promise you make…
So…how can I be sure to designfor the right audience?
Skills
One designer can illustrate with ease, while another can barely manage a stick figure. Both are competent UX designers.
—Braden Kowitz, Google Ventures
Text
Style
Layout
PRESENTATIO
NBEHAVIO
R
STRUCTU
RE
User Assistance
Manipulation
Viewing & Navigation
Organizational Model
Task Flow
Conceptual Model
Universal Model of the User Interface. © 2003, Robert Baxley
Text
Style
Layout
PRESENTATIO
NBEHAVIO
R
STRUCTU
RE
User Assistance
Manipulation
Viewing & Navigation
Organizational Model
Task Flow
Conceptual Model
Universal Model of the User Interface. © 2003, Robert Baxley
Text
Style
Layout
PRESENTATIO
NBEHAVIO
R
STRUCTU
RE
User Assistance
Manipulation
Viewing & Navigation
Organizational Model
Task Flow
Conceptual Model
Universal Model of the User Interface. © 2003, Robert Baxley
Text
Style
Layout
PRESENTATIO
NBEHAVIO
R
STRUCTU
RE
User Assistance
Manipulation
Viewing & Navigation
Organizational Model
Task Flow
Conceptual Model
Universal Model of the User Interface. © 2003, Robert Baxley
Text
Style
Layout
PRESENTATIO
NBEHAVIO
R
STRUCTU
RE
User Assistance
Manipulation
Viewing & Navigation
Organizational Model
Task Flow
Conceptual Model
Universal Model of the User Interface. © 2003, Robert Baxley
Text
Style
Layout
BEHAVIO
R
STRUCTU
RE
User Assistance
Manipulation
Viewing & Navigation
Organizational Model
Task Flow
Conceptual Model
INTERACTION DESIGNER
VISUAL DESIGNER
ARCHITECT
Temperament
Ego-driven
Service-driven
But how do Itell them apart?
A simple question
Listen for keywords
You need both!
Last thoughts
This is a great timefor design.
This is a great timefor design.
ERS
Design is aservice industry
