GeographiesDemographicsBehaviors The Right Audience Meet Lisa: A mom of two children in her late 30s. Reads the daily or Sunday newspaper at least once a week. Enjoys Entertainment/Lifestyle articles And Food/Cooking articles Uses Sunday inserts to plan her weekly shopping Spends 3+ hours each day on the internet at home daily, and does the following online: Researches health conditions Checks her Facebook page Enjoys shopping for women & childrens apparel. Source: 2011 Ad-ology Audience Interests + Attitudes Study, Moms. The Right Audience Meet Gary: A homeowner. Attends sports events. Reads the local daily or Sunday print newspaper at least once a week. Reads the local news section Uses Sunday inserts to plan his weekly shopping. Spends 2+ hours per day on the internet at home daily, and does the following online: Banks Checks the news & weather Pays bills Sends or readss Shops Checks sports scores Source: 2011 Ad-ology Audience Interests + Attitudes Study, Men. The Right Audience Meet Mike: A young professional with a college degree. Watches sports, and keeps up with his teams on the web. Participates in a fantasy sports leagues. Maintains an active lifestyle; jogs, skis, mountain bikes, and participates in recreational team sports. Travels domestically & internationally for work & pleasure. Uses the Internet for both personal & work related purposes, and does the following online: Check the news Check his Facebook page Check sports scores Source: Mediamark Research and Intelligence LLC The Right Audience Meet Mary: Owns a suburban home. Does not have any children at home. Enjoys reading books for pleasure and shopping for new clothes. Spends 2+ hours on the internet at home each day and does the following online: Plays games Pays bills Sends or readss Checks the news & weather Banks Votes in polls Researches health conditions Checks her Facebook page Compares prices Source: 2011 Ad-ology Audience Interests + Attitudes Study, Women The Right Audience Meet Sam: A member of the Baby Boom generation. Married with grown children. Owns a suburban home. Spends time with his children & grandchildren. Reads the local daily or Sunday print newspaper almost daily. Reads the local news And the front page Prefers to shop at a locally owned business over a national chain store. Spends 2+ hours on the Internet at home daily, and does the following online: Sends or readss Pays bills Checks the news & weather Banks Source: 2011 Ad-ology Audience Interests + Attitudes Study, Generation: Leading Baby Boomers The Right Audience Meet Sara: An affluent in her early 40s. Is married with two children. Is a homeowner. Attends sporting events and enjoys golfing. Reads the local daily or Sunday print newspaper. Reads the front page Spends 2+ hours on the internet at home daily, and does the following online: Banks online Checks the news & weather Sends or readsChecks her Facebook page Is planning a vacation within the U.S. Prefers to shop at a locally owned business over a national chain store. Source: 2011 Ad-ology Audience Interests + Attitudes Study, Affluents The Right Audience