designing for cohesive diversity

A little background

Boston University is a big place...

and that is just WordPress SitesWebsites

QHow do we achieve a unified presence while representing a diverse community?

QHow do we achieve a unified presence while representing a diverse community?

ACreate an internal agency to provide cohesive design for the university.

ACreate an internal agency to provide cohesive design for the university.

Editorial &Interactive &Photography &Print

Interactive Design

Interactive Design

1 Branding2 Layout3 Color4 Typography5 Voice & Tone6 Photography

Branding is not just a logo.

LogoTypographyVoice & TonePhotographymore at bu.edu/brand

Branding is a blueprint that guides, but does not limit our work.

Using frameworks for design maintains connections.

Core Designor, as i like to say...

We’ve all made mistakes.

and then came WordPress...

Flexi

Cohesive doesn’t mean redundant. Aim for balance.

A Family Resemblance

Like Father, Like Son.

Defining the Top Level

Color cohesion doesn’t need to be exact. It can also reflect a feeling.

Meet KennHe’s our Dean of Students

Select a handful of robust fonts to achieve consistency.

The future of web fonts has many paths. Choose wisely.

Define a direction for content. Is it conversational? Formal? Who is your audience?

Remember Kenn?

Choose a tone for your content, and be consistent.

But wait...there’s more

Annual Report 2011

Annual Report 2012

Bostonia

Kilachand Honors College

Thank you.

Presentation Links:

BU Homepagehttp://www.bu.edu/

Academicshttp://www.bu.edu/academics

O!ce of the Provosthttp://www.bu.edu/provost

Admissionshttp://www.bu.edu/admissions

Financial Assistancehttp://www.bu.edu/finaid

Arts & Scienceshttp://www.bu.edu/cas

Department of Earth & Environmenthttp://www.bu.edu/earth

Department of Englishhttp://www.bu.edu/english

College of Engineeringhttp://www.bu.edu/eng

Department of Biomedical Engineeringhttp://www.bu.edu/bme

BU Annual Report 2011http://www.bu.edu/ar/2011/

BU Annual Report 2012http://www.bu.edu/ar/2012/

Bostoniahttp://www.bu.edu/bostonia

Kilachand Honors Collegehttp://www.bu.edu/khc

BU Brandhttp://www.bu.edu/brand