cohesive digital strategy

DIGITAL MARKETING STRATEGY RYAN SHENEFELT, de Novo

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Harness the power of the web...and your fingertips? What isn't at our fingertips these days, though? This deck goes over some power words within digital strategy, like PPC, AdWords, Web Design, SEO and all that other jazz.

TRANSCRIPT

DIGITAL MARKETING STRATEGY

RYAN SHENEFELT, de Novo

IT’S NOT THE MATRIX.

it is targeted, individualized, and measurable!

PAY PER CLICK ADVERTISING

AdWords, Bing adCenter,Yahoo Search Marketing

GEOTARGET GENDERAGE

CAMPAIGNSAD GROUPS

ADS

KEYWORDS

CAMPAIGNSAD GROUPS

ADS

KEYWORDS

WEBSITES

give them something to do.

CUSTOMIZATION

responsive

image focused

keyword filled

track opens

consistent > frequent

conversions

KEEP IT SIMPLE

SOCIAL MEDIA

engagement

images

culture

AWARENESS EVALUATION PURCHASE

REPURCHASEUSAGE ADVOCACY

emailsocialprint/tvppcdirect mailpr

websiteebookwebinarblogsocialseo

salesappcataloguein storeecommerce

communityemailsocialfaqsms

emailsalesdirect mailwebsitecoupon

reviewsemaileventssocial

THANKS!

[email protected]

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